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Articles and Recommendations

Each month we conduct plenty of educational events. But sometimes there’s no time to attend all of them, and presentations are not full of useful and practical information.

In this section you may find articles from experts that come out on the EBA Education platform.

We do hope that their advice and experience in a wide range of topics would be useful for you, in order to achieve more success in your business and work, open new heights.

Author: Yanina Matlak, regional sales manager Ukraine International Airlines

Traveling in the Age of the hyper-speed developing technologies requires new solutions for efficient organization of the air travel. One of the key trends at the airline market is reduction of the ticket cost. Airlines are incapable of doing business without regarding passenger’s expectations and market demands. Therefore, to remain competitive in such a challenging environment, carriers should continuously expand their business, adapting to new market requirements.

Author: Vershinina Katherine - creative director and co-founder of creative agency 4Press. 16 years of experience in advertising, design and promotion company

Design and Business. A few years ago these areas seemed to be so opposite, but today, we understand that they are inextricably linked to each other. Design is something more than just work on a new product or business service.

Author: Antonina Panchenko, trainer, DEVELOR Ukraine, practical experience in the building of effective teams and development leadership competences through training, coaching and motivational system implementing, a leader, successful project manager

In modern society people face «time management problems» more often than it used to be before. Every day immense amounts of information follow us via various channels, such as letters, SMS, calls, articles, and comments in social networks.

Author: Olena Tkachuk,Founder of Citrine DMA Ukraine, CMO of Startups Ocean USA, 13 years of experience in marketing and 5 years of experience in marketing startups

The issue of promoting websites in social networks is one of the most discussed questions among marketing managers in Ukrainian companies. The existence of web resource and icons of social networks in it, on the opinion of majority, is necessary attributes of any business. In the recent years, experience and qualification in the SMM sphere is essential part while embracing the position linked to marketing.

Author: Svitlana Nemyria, CEO SHL Ukraine, certified coach at CCU, AMA, MDI

The growing complexity of organizational environment and content of work, the increasing requirements to results and deadlines for achieving them, make us consider, which leadership style is more suitable for a particular situation. Do your company leaders achieve the desired goals in condition of constant working environment and organizational structure changes? Leadership and management competencies are often not enough to deal with the tasks.

Author: Olena Rubanets, business coach, coach (ICC, CIPD), facilitator (ToP Facilitator Master). More than 8 years’ experience as the head of HR trends in domestic and international companies in Ukraine and abroad

At least once in our life we have that very moment of inspiration, when the genious ideas cross our mind, when any results of our activities (work, hobby, communication) bring satisfaction and we explore ourselves from unexpected sides no matter how rich our past experience is.

Author: Victoria Vlasova, founder and CEO in DELUXE Private School

It is common truth that every company is the unique mechanism with CEO as an engine inside. The success of the company that efficiently works at the market of competitors usually absorbs CEO with the current businesses and does not give a possibility to observe the mood changes of staff. For those who consider that it is not necessary to react, you are suggested to look at some reasons why this topic is essential.

Author: Victoria Yesaulenko, Marketing Director, Asters Law Firm, a certified business trainer, Member of the Union of the Journalists of Ukraine

Technology gets outdated. The only thing that stays anew – communications. 
Steve Jobs

Each of us is an individual with certain traits of character, knowledge and skills. Having right attitude to life, every person should also be a professional and an expert in his field. Unfortunately, there is often no real demand for these professionals and experts, but for those who are simply better known as highly demanded, so called the opinion leaders.

Author: Maria Galitska - Google brand-manager, Softline Group Ukraine

How to provide your clients with information about your company or about event -in a convenient form? Of course, thank to website with all necessary information. Now with the new Google sites you can quickly create your own website by yourself without writing,typing a code.

Authors: Marianna Marchuk, Counsel, Employment practice group, Kyiv office of Baker McKenzie and Anna Stepanowa, Associate, Employment practice group, Kyiv office of Baker McKenzie

Attestation of workplaces is an important aspect of labor and industrial safety for every companyThe procedure of attesting workplaces is established by law and, apparently, should not require much clarification. However, as a matter of practice, employers often ignore many important aspects when attesting workplaces.

Автор: Наталія Кадя - Директор в ЮФ Marchenko Danevych, cертифікований коуч Erickson University International (ICF), тренер і автор навчальних програм із організаційного розвитку

Ми живемо в епоху соцмереж, і вже давно стали їх заручниками. У сучасному світі без них неможливо, але і з ними жахливо. Я пропоную вам розглянути низку правил, які допоможуть вам сприймати їх не як мінне поле, а зону комфорту, зв’язків, комунікацій і особистого розвитку.


Author: Nataliia Mysnyk  - Attorney at Law, Senior Associate of the Litigation practice at GOLAW

In the IT market there is an unwritten rule: the more successful business is, the more often it is inspected by tax authorities.

The main claims of such inspection are:

  • understatement of tax liabilities on personal income (PIT) by IT-companies;
  • understatement of the amount of the wage bill, which is assessed by a single social contribution (SSC).

It is worth mentioning, that such claims are not groundless.

Author: Alexandra Yulina, lawyer of Dmitrieva & Partners

Offshore companies are perceived by the Ukrainian society as a means of tax evasion or money laundering.

Today we have several draft laws in respect of deoffshorization. Let us consider the main ones, which attract our attention more.

Author: Nataliya Tadeyeva, Director, Accace Ukraine, more than 5 years of experience as an auditor in "Big 4", financial management in a manufacturing enterprise, consulting and business coach at the Academy of Business EY

We get accustomed to be oriented on the result using the well-known management model. The terms a "result-oriented" or "effective" manager are becoming commonly used. However, international practice shifts the focus from "the result" to “ the result + efficiency."

So, what is the difference between the concepts of "productivity" and "efficiency."

Author: Oksana Kochmarska, Executive Director, Accountor Kyiv LLC, Tax consultant with more than 10 years of experience gained in international companies, CAP/CIPA and ACCA DipIFR professional certifications, MBA

State transfer pricing (TP) control system has been operating in Ukraine starting from 2013 and still is not significantly differ from other tax legislation in terms of ease of interpretation. To the present day business community faces several difficulties while preparing and submitting TP reports and documentation. The reasons for that are constant changes of TP rules and “local flavor” in applying the rules. These facts caused the need for further methodological changes in legislation, especially in the direction of bringing them closer to OECD requirements and global practice.

Author: Anna Grygorash, tutor, cosultant of EY Academy of Business

If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.

Albert Einstein

Author: Victoria Oleshko, consultant, business trainer, chief editor of Six Sigma, expert in Knowledge Management and Lean Six Sigma, more than 10 years of experience in Lean Six Sigma projects

In the last years problems of knowledge amnesia and transferring knowledge between employees get much more pressing. How to preserve expert’s knowledge inside a company? How to involve employees in knowledge sharing? How to learn lessons from crisis situations and projects effectively? Knowledge management gives the answers.

Author: Andriy Pogorelyy, CGIET, Visionary leader, CIOneer, independent expert in the field of IT

COBIT / ITIL model is characterized by the following basic concepts and principles:

IT as a business partner. Modern informational technologies make it possible to find solutions that improve business operations. They are expressed in quantitative terms: the quantity of services, the cost of the IT service and its level of reliability, rate of introduction of new services on the market or implementing new conditions for already existing and etc.

Author: Reprezent

A presentation is like a website. It is a face of your business.

As you know, a picture is worth a thousand of words, so the next time when you’ll make an offer to a business partner let your deck be a natural supplement for your speech and visualize your main idea. Smart and relevant graphics should emotionally support the facts that you are presenting. 

Author: Andrew Kirtland,experienced international business leader, working experience in a number of key management positions, manages business change at Vodafone in the Netherlands

We live in a more global society than ever. Ukraine is facing more and more towards the west.

In normal life, most of us were working with clients, suppliers and employees from our own cultures. At the same time, we have more and more daily contact with others from around the world. However, we seem to continue to work as if we are in a mono-cultural world. At the same time there is a balance to make. If you are Ukrainian, you don’t need to become German. You need to remain Ukrainian. What you need to do is understand and respect diversity and communicate across cultures.


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