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Articles and Recommendations

Each month we conduct plenty of educational events. But sometimes there’s no time to attend all of them, and presentations are not full of useful and practical information.

In this section you may find articles from experts that come out on the EBA Education platform.

We do hope that their advice and experience in a wide range of topics would be useful for you, in order to achieve more success in your business and work, open new heights.

Автор: Олена Рубанець, бізнес-тренер, коуч (ICC, CIPD), фасилітатор (ToP Facilitator Master), понад 8 років досвіду роботи керівником HR напрямків у вітчизняних та міжнародних компаніях в Україні та за кордоном

Більш ніж 2400 років тому Лао-Цзи, один з найвизначніших китайських філософів, який жив у часи династії Чжоу, дав прекрасне визначення фасилітативного лідера, сказавши наступне: «Найкращим лідером є той, про існування якого люди ледве здогадуються. Мудрий лідер говорить мало, і коли роботу зроблено та мета досягнута, всі інші будуть казати: «Ми зробили це самі».

Author: Svitlana Nemyria, CEO SHL Ukraine, PhD, Certified coach at CCU, AMA, MDI, EBA HR Committee Board member for 2017

What are the ways of increasing the sales effectiveness and service quality? Before we answer this question, let us consider how exactly we measure those results. Definitely, you have heard of NPS as one of the ways to evaluate customers' satisfaction. But does the high NPS score guarantee the loyalty of the customer?

Author: Tadeyeva Nataliya, Director of Accace Ukraine. More than 5 years of experience as an auditor in "Big 4", financial management in a manufacturing enterprise.

To work rationally or effectively? Recently it has become the most frequently asked question by managers (leaders). It is a burning issue due to the global lack of resources needed for life support and the distribution of human resources on a geographical basis.

Author: Sergiy Glushchenko, co-founder of AB Marketing, coach, from 2010 till 2014 First Deputy Minister of Youth and Sport

A brand is not a goal, but a tool of achieving a goal. Is it enough to have "instructions on creating a brand" at hand? Definitely not. A brand is you, whether you are dull, gray, undeveloped or cheerful, bright, "hungry for life", generously giving to the world and people what you have accumulated, mastered, learned, invented, created - your brand is the exact reflection of you.

Автор: Ірина Філіппова, директор з розвитку бізнесу та комунікацій компанії Грант Торнтон (Україна), автор книги  "Париж у подарунковій упаковці. Поради дружини Його Ясновельможності"

И действительно – что такое этикет? Некий свод условностей, правил и  ограничений, которые люди по-на-придумывали на свою собственную голову в ходе эволюции человечества. Та самая «этикетка», которая навешивается на близкого и понятного «своего» - грамотного, воспитанного человека, который руководствуется в жизни теми же правилами и нормами что и вы,  и так же  само-ограничивает свою свободу в угоду обществу и окружающим людям.

Author: Oksana Ferchuk, Oksana Ferchuk, Head of service Vchasno

Are you aware of the fact that 70% of the workflow costs can be saved if to replace paper documents with electronic ones? Do you know that digital business processes reduce opportunities for corruption inside the company and on the part of inspectors? And it is a matter of a few days to move the company to electronic workflow.

Author: Anastasia Borko, founder of “Room №10533”, specialist in digital design, business trainer

When news feeds are overwhelmed with data and you are  very short of time for processing it, only that very information is perceived efficiently which allows you to understand the gist of the issue quickly and easily. Visual information, which corresponds to the trend «be simple and clear», is precisely embodied in infographics.

Author: Julia Kolesnik, Senior copywriter of BBDO Ukraine, 11 years’ experience in advertising

There are people behind any brand. And there are people in front of brands. Somehow, face to face they usually speak as human-beings, but when they are trying to communicate as a brand and TA we see only "Dear customers...".  Let us decide once and for all. We want our brand to be heard and loved, don’t we? So let us talk as humans.

Author: Iryna Bogdanova, sales director, leading consultant and trainer

Nowadays many people spend most of their time on the move. They strive for achieving ambitious goals and rapid development. Living in such pace, it is becoming more difficult to deal with emotions, not to mention realizing and control of other people emotions.

Author: Denys Ovcharov, the Partner of Juscutum Attorneys Association, the Head of the largest Ukrainian business security practice, and the coach of the National Police of Ukraine

AND TODAY WE HAVE ... THE SEARCH! Being engaged in business security, our lawyers constantly take part in searches and interrogations. Companies from various sectors: IT, agriculture, retail, etc. are pressurized by law enforcement authorities.

Anna Pomeshkina, Director of Translation Agency “ALBA” since 2014, professional translator & interpreter (English, German, Italian), more than 10 years of experience in highly-specialized technical translations

Olesia Dzioma, Translator/Editor at Translation Agency “ALBA”, 8 years of experience in translation & interpreting industry (English, French)

Have you noticed that the world seems much smaller these days: the Internet has turned borders into something conditional, e-commerce has changed the way to do business and expanded its horizons? This is why it takes a lot of effort to build and conquer your own little niche in actual and cyberspace.

Author: Tsymbal Lyubov, director of “Finance Solution Group”

In a modern competetive world in order to keep leading positions it's necessary to be a universal specialist and be able to adapt quickly to permanent changes. The Scope of Finance is a practical science, not every person can be a financial expert. But understanding and ownership of basic financial knowledge are valuable to the company's development, capacity and adoption of its position in a competitive business environment.

Author: Dmytro Ryabenko, Cloud Solutions Specialist, Softline Group Ukraine

Every day we receive a huge amount of information. And every time we have to analyze data and make the conclusions.

Is it possible to automate these actions to be more effective? The answer is "yes".

Author: Yanina Matlak, regional sales manager Ukraine International Airlines

Traveling in the Age of the hyper-speed developing technologies requires new solutions for efficient organization of the air travel. One of the key trends at the airline market is reduction of the ticket cost. Airlines are incapable of doing business without regarding passenger’s expectations and market demands. Therefore, to remain competitive in such a challenging environment, carriers should continuously expand their business, adapting to new market requirements.

Vershinina Catherine - creative director and co-founder of creative agency 4Press. 16 years of experience in advertising, design and promotion company

Salamatov Andrew - new-business director and co-founder of creative agency 4Press. 10 years working in marketing and advertising

If businessmen asked designers: "How to create a buyable products?", they would receive a simple answer: "Design is only the physical embodiment of the idea, mediator in getting experience and impressions. Do not make products. Make an impression. Move the focus from products to people."

Author: Antonina Panchenko, trainer, DEVELOR Ukraine, practical experience in the building of effective teams and development leadership competences through training, coaching and motivational system implementing, a leader, successful project manager

In modern society people face «time management problems» more often than it used to be before. Every day immense amounts of information follow us via various channels, such as letters, SMS, calls, articles, and comments in social networks.

Author: Olena Tkachuk,Founder of Citrine DMA Ukraine, CMO of Startups Ocean USA, 13 years of experience in marketing and 5 years of experience in marketing startups

The issue of promoting websites in social networks is one of the most discussed questions among marketing managers in Ukrainian companies. The existence of web resource and icons of social networks in it, on the opinion of majority, is necessary attributes of any business. In the recent years, experience and qualification in the SMM sphere is essential part while embracing the position linked to marketing.

Author: Svitlana Nemyria, CEO SHL Ukraine, certified coach at CCU, AMA, MDI

The growing complexity of organizational environment and content of work, the increasing requirements to results and deadlines for achieving them demand for new leadership behaviour. How is it possible to achieve the desired goals in conditions of constant working environment and organizational structure changes? To cope with the arranged, it is not often enough to have leadership and management competencies. And to develop network leadership is highly in need.

Author: Olena Rubanets, business coach, coach (ICC, CIPD), facilitator (ToP Facilitator Master). More than 8 years’ experience as the head of HR trends in domestic and international companies in Ukraine and abroad

At least once in our life we have that very moment of inspiration, when the genious ideas cross our mind, when any results of our activities (work, hobby, communication) bring satisfaction and we explore ourselves from unexpected sides no matter how rich our past experience is.

Author: Victoria Vlasova, founder and CEO in DELUXE Private School

The success of the company that efficiently works at the market of competitors usually absorbs CEO with the current businesses and does not give a possibility to observe the mood changes of staff. For those who consider that it is not necessary to react, you are suggested to look at some reasons why this topic is essential.


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