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Webinar: New EU regulation on labeling of textile products

A new EU regulation introduces strict requirements for labels and markings on textile products to protect consumers and promote sustainability initiatives. Understanding and complying with these requirements is imperative for Ukrainian entrepreneurs aiming to access the European market and uphold ethical and legal standards.


  • Mariia Shevchenko, created 30 collections for the Ukrainian brand MustHave. She dressed thousands of Ukrainian women and created merchandising in 12 brand stores. She was engaged in the development of the strategy for the Mashsh loungewear brand by Masha Efrosinina. She lectures on Ukrainian brands and marketing for business.
  • Nataliia Kuibida, has been working with brands and marketing communications for over 12 years. In 2020, she founded the communication agency PowerCommunications. Main competencies: launching and promoting new brands, developing and implementing marketing strategies, managing marketing teams, and bringing projects to international markets.

Points for discussion:

  • Relevance of labeling principles for Ukrainian fashion entrepreneurs.
  • European approaches and possibilities of their application in Ukraine.
  • Requirements for labels and labeling of textile products.
  • Opportunities and challenges for Ukrainian fashion entrepreneurs.
  • Advantages of entering the European market with the new standards.
  • Practical advice and recommendations.

The event was organized with the support of the International Renaissance Foundation and the European Union within the framework of the joint initiative “European Renaissance of Ukraine.” The material represents the position of the authors and does not necessarily reflect the position of the International Renaissance Foundation and the European Union.


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