Weapons against the enemy: how to communicate in terms of war
Today, communication is more critical than ever. Proper communication between businesses, government officials, and each other is also a weapon against the enemy. That’s why the Agency of public communications Perfect PR with the European Business Association has gathered the main tips on keeping in touch with different audiences and being as valuable as possible.
War is a severe shock to us, but it is essential to mobilize internally and continue to communicate even in such conditions.
“In any crisis, especially during the war, it is impossible to remain silent or disappear from public space. Even if you are a company that has suspended its work, your official public can become a platform for disseminating important information. In this small brochure, we have collected the main principles of communication within the teams and general rules that will be useful to everyone“, Perfect PR says.
First of all, call a spade a spade: war is war, invasion is invasion, russian soldiers are russian soldiers. It is essential if you are communicating in an international environment. After all, words like “rashists” or “orcs” may be incomprehensible to foreigners or unacceptable.
The brochure “How to Communicate in Wartime” also contains rules on how to communicate to government officials, how not to fall victim to fakes, join the information front, and how to use creativity in communication in wartime.