EBA Lviv Express Course: Leadership Strategy: Image → Brand → Reputation

07/ 06/ 2019


“Being a marketing specialist is useful for everyone”

We outlined a few interesting points after the express course “Leadership Strategy. Image → Brand → Reputation”:

  1. The brand of a company depends on the brand of its owner, director, employees. Start with yourself first!
  2. 96% of the company’s value are not tangible assets, but goodwill – business reputation, so give it enough resources and attention.
  3. Remember the “4 and 7” rule. During the first 4 seconds of your acquaintance, your opponent creates an impression of you, the next 7 seconds go to confirm the first impression. To change your first impression, at least 4-7 additional appointments are required.
  4. When communicating some news to your target audience, do not miss the 5-W rule: Who? What? Where? When? Why?
  5. It is three times more expensive for the company to make the customer return, than maintain and retain the existing one, so pay attention to clients and do not disappear from different platforms of communication for long. Communicate constantly!

Thanks to Victoria Yesaulenko for the express Course and new knowledge!

Premier Hotel Dnister is glad to be at your place of stay and experience your hospitality!


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Victoria Yesaulenko
Marketing Director of Asters Law Firm, experience in PR and marketing - 16 years, Chartered Institute of Marketing, post Graduate Diploma in Marketing, Certified Business Trainer, member of the Union of Journalists of Ukraine, colonist Forbes Women Ukraine, New Time, MMR, the author of the book "Women's Secrets in PR Technologies", Best Legal Marketer in 2017 by the version of Yuridicheskaya praktika publishing house, speaker TEDx Women, FuckUp Nights Ukraine, EBA, Academy of Consulting Business, Higher School of Communications
Victoria Yesaulenko


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