fbpx

Talking cosmetics: Oriflame Ukraine launched a special project dedicated to International Day of the Blind

17/ 11/ 2020
  https://youtu.be/06wT-RyWwdI November 13 is the International Day of the Blind. It was established to draw attention to those who have lost their sight and got into a difficult life situation. There are about 2.7 million people with special needs in Ukraine, among them 300 thousand - with visual impairments. Many of them live a normal life and try to use all opportunities for study, work, leisure and hobbies. Despite stereotypes, visually impaired people use cosmetics also. Not only skincare - creams, serums, fluids - but also makeup. Oriflame decided to add more practical information to the products’ description: texture, colour, smell, how to apply, when to use - everyday makeup or for special occasions. In addition, as a part of the inclusive project dedicated to the International Day of the Blind Oriflame Ukraine filmed a video where the heroines with special needs tell about their lives, work and make up - with love, tears and humor. It may seem that the descriptions on the site are trifles, but the heroines of our video show the importance of correctly chosen words to illustrate the makeup or skincare application method.

November 13 is the International Day of the Blind. It was established to draw attention to those who have lost their sight and got into a difficult life situation. There are about 2.7 million people with special needs in Ukraine, among them 300 thousand – with visual impairments. Many of them live a normal life and try to use all opportunities for study, work, leisure and hobbies.

Despite stereotypes, visually impaired people use cosmetics also. Not only skincare – creams, serums, fluids – but also makeup. Oriflame decided to add more practical information to the products’ description: texture, colour, smell, how to apply, when to use – everyday makeup or for special occasions.

In addition, as a part of the inclusive project dedicated to the International Day of the Blind Oriflame Ukraine filmed a video where the heroines with special needs tell about their lives, work and make up – with love, tears and humor. It may seem that the descriptions on the site are trifles, but the heroines of our video show the importance of correctly chosen words to illustrate the makeup or skincare application method.

If you have found a spelling error, please, notify us by selecting that text and pressing Ctrl+Enter.

Start
in the Telegram bot
Read articles. Share in social networks
0 Shares

Spelling error report

The following text will be sent to our editors: