fbpx
Size of letters 1x
Site color
Image
Additionally
Line height
Letter spacing
Font
Embedded items (videos, maps, etc.)
 

How to create a strong employer brand?

22/ 10/ 2021
  Employer brand = (product, field of activity + voice of employees + marketing, PR) * consistency. By gathering all the components in the formula, we can create a really strong brand. Employee loyalty is an important part of creating an employer brand. Loyalty represents employees relationship with customers, colleagues, management and the product. Combining all the connections, employee will feel a sense of his belonging to the company. The conference participants also heard trends in HR, which still include an increase in the share of remote workers or hybrid teams, adaptation of work to individual requests, focus on improving employee productivity, more attention to skills than experience, company concern for the employee, transition to project teams, humanization of business. Сorporate culture and values are extremely important! The relations between employees, their attitude to customers,and to the product must resonate with them. These and other issues were discussed by invited experts at an HR conference which was held on October 21 with the support of partners Kredobank, Ankor Ukraine and Robota Yua. Thank to our speakers for wonderful and inspiring performances: Andriy Danyliuk (ANCOR Ukraine), Kateryna Matyushchenko (Leopolis Hotel Lviv), Iryna Prymak (Employer Branding Consulting Agency “Do Marketing!”), Mykhailo Kolisnyk (FINART Smart Solutions), Tetyana Romanenko (HR Consultant), Antonina Kurets (PwC Lviv SDC), Olena Yefremova-Kursik (HR Director Henkel Ukraine), Iryna Romanenko (HRD Continental Farmers Group), Alla Zayats (Business Coach), Maksym Doroshenko (EPAM), Victor Halchynskyy (Kredobank), Areta Belyakova (Winner College), Mykhaylo Tkach (SoftServe). Also grateful to Elena Pudikova Skyba (Kredobank) for the incredible moderation of a powerful event! Make your brand even stronger!

Employer brand = (product, field of activity + voice of employees + marketing, PR) * consistency. By gathering all the components in the formula, we can create a really strong brand.

Employee loyalty is an important part of creating an employer brand. Loyalty represents employee’s relationship with customers, colleagues, management and the product. Combining all the connections, employee will feel a sense of his belonging to the company.

The conference participants also heard trends in HR, which still include an increase in the share of remote workers or hybrid teams, adaptation of work to individual requests, focus on improving employee productivity, more attention to skills than experience, company concern for the employee, transition to project teams, humanization of business.

Сorporate culture and values are extremely important! The relations between employees, their attitude to customers,and to the product must resonate with them.

These and other issues were discussed by invited experts at an HR conference which was held on October 21 with the support of partners Kredobank, Ankor Ukraine and Robota Yua.

Thank to our speakers for wonderful and inspiring performances: Andriy Danyliuk (ANCOR Ukraine), Kateryna Matyushchenko (Leopolis Hotel Lviv), Iryna Prymak (Employer Branding Consulting Agency “Do Marketing!”), Mykhailo Kolisnyk (FINART Smart Solutions), Tetyana Romanenko (HR Consultant), Antonina Kurets (PwC Lviv SDC), Olena Yefremova-Kursik (HR Director Henkel Ukraine), Iryna Romanenko (HRD Continental Farmers Group), Alla Zayats (Business Coach), Maksym Doroshenko (EPAM), Victor Halchynskyy (Kredobank), Areta Belyakova (Winner College), Mykhaylo Tkach (SoftServe).

Also grateful to Elena Pudikova Skyba (Kredobank) for the incredible moderation of a powerful event!

Make your brand even stronger!

If you have found a spelling error, please, notify us by selecting that text and pressing Ctrl+Enter.

Start
in the Telegram bot
Read articles. Share in social networks
0 Shares

Spelling error report

The following text will be sent to our editors: