EBA Open Lecture: Company Transformation in the Digital Era
There are many world’s top companies that lost their edge or grown obsolete someday. The cases of Nokia, Blackberry and Kodak are taught at the business schools to escape their mistakes. Not so many companies constantly transform themselves, propose new products and widen the customers segments during the long-term period. Konica Minolta is exactly that successful case. It managed to pass the way from the camera to AR due to innovation and transformation approaches.
The meeting’s participants were introduced to the process of sales, services and proposal transformations at Konica Minolta. Print outsourcing solutions, changes in staff motivation system, use of digitalization for analytics and customer services management helped the company to withstand crisis and retain all employees and customers. The innovation culture, opportunities for launching own projects for employees, cooperation of teams from different countries stimulate creativity and new products creation in the company. “Transformation is a success driver, especially in times of crisis,” argues Vladyslav Gorban, a person who implements transformations in Konica Minolta Ukraine during 15 years.