EBA Odesa Brainstorm on Green Duck Cup: “The Theory of Invention Tasks Solving: how to design innovations?”

05/ 11/ 2019


The final EBA Odesa Brainstorm on Green Duck Cup, organized with the Creative Agency 4Press and the Business Intelligence Project GreenDuck was held on November 5, 2019. This time we developed creative thinking skills using the engineering approach of the Theory of Invention Tasks Solving (TIPS). The theory has already actively been used in major corporations such as Intel, NASA, Bosch, Philips.

The modern world needs extraordinary decisions from us right here and right now. Therefore, creativity is not only about inspiration, but also about the ability to organize creative potential in order to solve existing problems and find innovative solutions for business issues. So how can you help your business in its oneupmanship? How to simplify clients’ lives and solve their problems? How to create the perfect products and get the best results? Where can we get ideas? These and other questions were answered by TIPS, which acts as a kind of catalyst for Brainstorming.

On real examples the participants had a possibility to work out algorithms that allow finding the perfect solutions and creating innovations, minimizing risks and improving business processes, increasing the competitiveness of products and services. After all, if you want to be one step ahead, you need to be brave in your ideas and make the most of the resources you have. We express our appreciation to Katerina Vershynina, Andriy Salamatov and Katerina Kalynkina for the opportunity to dive into the world of innovations and immerse in the atmosphere of business creativity!


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Kateryna Vershynina
Co-Founder of Creative Agency 4Press
Andriy Salamatov
Co-Founder of Creative Agency 4Press
Kateryna Vershynina
Andriy Salamatov


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