Coca-Cola and Osvitoria Announced a New Stage of Youth Empowered Program

02/ 11/ 2018

A new stage of Youth Empowered Program has been launched in Ukraine. The purpose of the project is to support young people in career guidance and entering high schools, thus, creating a better future for themselves. In the 2018-2019 academic year, the Youth Empowered project covers 15 boarding schools in 9 regions of Ukraine. 1200 school graduates participate in the Program.

Coca-Cola Beverages Ukraine and Osvitoria have been implementing the project since 2015.  According to the results of previous academic year, 85% of graduates of 14 boarding schools, where the Program worked, entered high schools. The career guidance test “Magellano University” helped 65% of the students to choose a profession by vocation.

The Head of the Public Organization «Osvitoria» Zoya Lytvyn said:  «We are very inspired by the results of pevious academic year. They show the strong desire to study that have students in boarding schools. Because they often lack not cool gifts and sweets, but access to high-quality education and self-confidence. Exactly this approach is adhered to by our project “.  

The grand opening of the new stage of the Program took place on the 24th of October in Mykolaiv – in the boarding school, which joined the project this year. Interim headmaster Valery Lysenko accented: «I dream that young people would not go to look for a job in other countries, but could find a job here. The most important for young people is to get high-quality education. And together with Coca-Cola and Osvitoria, we will be able to help our graduates to enter high schools».

For the Program organizers have chosen those educational institutions where the most vulnerable and least protected youth studies. Among the 15 boarding schools that participate in the project, there are two sanatorium-schools in the Mykolayiv and Rivne regions, a social rehabilitation center in the Donetsk region, a special boarding school for children with low vision in the Vinnytsia region.

Organizers of the project actively support innovation and introduce gamification of studying since this year, which is one of the key trends in modern education. It will let further motivate graduates to participate in webinars and online courses, as well as to reward the most active participants. Also, within the framework of the project, educational institutions are provided with fully-equipped computer classes for online learning.

According to Andriy Bublyk, Public Affairs and Communications Manager of Coca-Cola Beverages Ukraine, the expansion of youth empowered program will continue: «Coca-Cola Beverages Ukraine has committed to provide a better future for 25,000 of young Ukrainians by 2020. That’s why this year we launch the online resource #YouthEmpowered Digital Hub, which contains free courses for business and life skills development, and helps young people to get meaningful employment».

For graduates of the Mykolaiv boarding school, where the event took place, the organizers conducted a motivational training, which is an obligatory element at the beginning of the Program and the presentation of the platform #YouthEmpowered Digital Hub.

Reference information:

About Coca-Cola Beverages Ukraine

FE “Coca-Cola Beverages Ukraine Limited” is the leader of the non-alcoholic beverage industry in Ukraine and is a franchised bottler of The Coca-Cola Company. FE “Coca-Cola Beverages Ukraine Limited” offers a diverse range of non-alcoholic beverages in such categories as sparkling beverages, juices, water, ice tea and energy drinks. Company is committed to promoting sustainable development in order to create value for its business and for society. This includes providing products that meet the beverage needs of consumers, fostering an open and inclusive work environment, conducting its business in ways that protect and preserve the environment and contribute to the socio-economic development of the local communities.

About YouthEmpowered Digital Hub

YouthEmpowered Digital Hub is an innovative educational online platform created by Coca-Cola HBC. Online resource was successfully implemented in many European countries. The platform contains a lot of free courses for business and life skills development. In addition, it provides the opportunity for participants to get acquainted with successful business people and to choose mentors on their way to success. The resource is already available to everyone and you can find it by the link  www.youthempowered.com.ua

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