Raben Group honoured with the Trusted Brand title in Poland
For the second year in a row, and the third in history, Raben Group has been recognized as a Trusted Brand in a survey conducted by Kantar Polska Institute, commissioned by “My Company Poland” magazine. The respondents were 20,000 representatives of Polish business. The entrepreneurs awarded the company first place on the podium in the “Logistics services” category.
Raben Group has been operating on the Polish market for almost 30 years. The company values such as professionalism, passion and reliability are signposts on the way to achieving the organization’s business goals and they determine the Group’s attitude towards its customers, employees, partners and the environment, which build trust in the company.
So, it is no surprise that the title of a Trusted Brand has been awarded to the leader of the logistics market in Poland for the third time. In this edition almost 31% of the votes were cast for Raben Group in the category of “Logistics Services”, which means that the company left the rest of the competition far behind in the ranking.
“Today, the values which are characteristic of family organisations are still important to us, so we have an advantage over other companies because we treat customers and employees like family members. We offer logistics ‘with a human face’. Partnership and trust are part of this style of cooperation, which in many cases has continued for years. As a socially responsible company, we care about ethics in the entire value chain while building an organizational culture based on honesty, transparency and mutual respect. In business, one of the elements that guides us is the fair play approach. Fair play is a universal principle which works not only in sports. We believe that relations based on mutual honesty build a better tomorrow.” – comments Klaudyna Polanowska-Skrzypek, PR Manager, Raben Group.
The results of the Trusted Brand 2020 contest were published on April 28, 2020, in “My Company” monthly. The survey has been conducted for the fifth time and its main objective was to find out the opinions of entrepreneurs about the best brands, products and services targeted at business and to recognize those they trust most. A questionnaire was sent electronically to 20,000 companies. Ultimately, 1,159 entrepreneurs took part in the survey, of which 43% were managers and about 34% were CEOs. The respondents were asked to provide spontaneous answers to the question which brand in a given category they trust the most. There were 25 categories and in each of them only one brand could be indicated.
“The Trusted Brand is a unique title. Entrepreneurs spontaneously select the brand based on their own preferences, knowledge and experience. There is no jury, no judges or suggestions who can be chosen. Entrepreneurs who fill out our questionnaires choose their own brands. The image of a brand is its capital, which in long-term operations translates into measurable business benefits in terms of both sales and marketing. This is even more important now given the current crisis and the need for companies to adapt to the difficult market situation – explainsGrzegorz Sadowski, editor-in-chief of “My Company Polska”.
This year, due to the pandemic, there was no official presentation of the statuettes during the gala event.