FW26/27 — Transformation as a State of Conscious Strength
The world is no longer a static system. It moves, redefines meaning, demands flexibility and mindful choice. In this reality, clothing ceases to be merely a form — it becomes a tool of adaptation and communication.
The FW26/27 collection by JULIYA KROS is an exploration of transformation as an inner human resource. Clothing does not fix identity — it allows identity to unfold. It does not impose a script — it creates a space of freedom.
At the heart of the collection are designs with transformational solutions: reversible constructions with colour shifts, variable silhouettes and lengths, detachable elements that change the function of a garment. One piece — multiple roles. This is a response to the modern person’s need for mobility without losing wholeness.
The architecture of form is emphasised by geometric sleeves, textured shoulder lines and peplum belts as tools for sculpting the silhouette. Every detail functions as purpose, not decoration.
COLOR AS A STATE
Black — the brand’s DNA — focuses attention on the deconstruction of cut and the architecture of form.
Blue in the collection symbolizes depth and clarity. Within the theme of transformation, it represents conscious change, inner balance, and the strength of calm.
The grey palette speaks of stability, intellectual balance and clarity.
Warm brown tones convey empathy, maturity and natural resilience.
FW26/27 is not about trends. It is about the ability to change while remaining yourself. About form that yields to the rhythm of life. About transformation as the aesthetic of conscious strength.
The integrity of the collection’s looks on the runway is completed by footwear from the brand VECHOROVA, where refined aesthetics meet uncompromising comfort and character. In dialogue with the transformational silhouettes of JULIYA KROS, the footwear became the final accent of each look — an extension of the line of movement, inner strength and confidence. When every step matters, form takes on meaning.
THE TRANSFORMATIVE POWER OF PARTNERSHIP
The transformative power of the FW26/27 collection is realised through partnership. The JULIYA KROS show becomes a platform for dialogue, where companies and leaders who share the brand’s values step onto the runway together.
This is more than a fashion presentation — it is a shared statement:
- about adaptability as the new norm
- about inclusion as a natural part of the modern environment
- about responsible partnership as a driving force for change.
THE POWER OF INTERACTION
The General Business Partner of the show is Kormotech — together with JULIYA KROS, presenting a project of mutual emotional support between people and animals as a manifestation of conscious strength in co-action.
Kormotech ranks among the TOP 55 pet food manufacturers in the world and holds 21st place among European companies according to Petfood Industry, exporting its own brands to more than 50 countries. For over 15 years, the company has consistently transformed the culture of human-animal coexistence — from the perception of animal “ownership” to a model of companionship, where four-legged friends are full members of the family and society. In parallel, the company develops social and cultural initiatives for adoption, animal rescue during wartime, shelter support, responsible feeding and care culture, as well as rehabilitation and recovery through animal-assisted therapeutic practices.
On the runway, the partnership was embodied through a business wardrobe that reflects the company’s character — changing the world through conscious love for animals.
Alongside Kateryna Bieliaieva — Senior Inspector-Cynologist and Doctor of Philosophy in Law — service and emotional support dogs Vanda and Polia will take the runway.
Vanda is a Belgian Malinois, a service search dog who performed a record-breaking search for a child over a distance of 6 km and has completed over 900 visits to hospitals.
Polia is the first police emotional support dog in Ukraine. After a severe injury, her spine was restored with the help of 12 titanium screws — her own story has become a symbol of recovery and inner resilience.
This segment of the show opens another dimension of the FW26/27 collection — transformation through interaction, trust as the foundation of strength, and the ability to change and recover together.
THE POWER OF BUSINESS LEADERSHIP
As part of the show, a partnership was formed with the European Business Association — one of Ukraine’s most influential business communities.
The partnership was presented on the runway by Yaroslava Savastieieva, Deputy Director of Operations, and Tetiana Karelskа, Head of Human Resources.
This segment became a symbol of transformation — the union of fashion and business as environments that shape a new quality of decisions, a culture of responsibility and a strategic vision for the country’s future.
THE STRENGTH OF THE UNBREAKABLE
The partnership between JULIYA KROS, the Ukrainian Strongman Federation and Raiffeisen Bank demonstrates a model of long-term interaction between fashion, sport and responsible business around the value of human strength and its integration into active public life.
As part of this partnership, the bank contributed to financing the creation of functional adaptive clothing for veterans — as a tool for restoring mobility, independence and professional realisation.
The ambassador of the project is Vasyl Virastyuk — Honorary President of the Federation, two-time World Champion and holder of the title “World’s Strongest Man.”
Functional clothing for veterans with varying levels of amputation is presented on the runway by Ruslan Ivanov and Mykhailo Drobotenko.
Ruslan Ivanov — veteran and defender of Ukraine, who returned to professional sport after a high-level amputation and won three gold and one silver medal at international competitions in Madrid.
Mykhailo Drobotenko — veteran of the Russian-Ukrainian war, who after being wounded and losing both legs not only returned to active life but became one of Ukraine’s strongest adaptive athletes. World record holder in adaptive strongman, silver medalist at the World Para Jiu-Jitsu Championship.
These examples prove: style is not clothing. Style is character. And today on the runway — people who did not give up.
Brand Ambassadors for the Inclusive Direction:
Kristina Sanina — Captain of the Armed Forces of Ukraine, war veteran and mother, who not only survived one of the most severe injuries but became a symbol of strength and resilience.
Oleh Khmilevskyі — veteran, private entrepreneur
THE POWER OF SPORT. PERSONAL TRANSFORMATION THROUGH SPORT
The partnership between JULIYA KROS and Marta Fiedina — a two-time Olympic bronze medalist and multiple World and European champion — highlights the theme of transformation as an inner human resource.
Her athletic journey embodies discipline, resilience, and continuous growth, echoing the idea of the collection: the ability to transform while preserving one’s identity.
THE POWER OF EDUCATION. THE FUTURE THROUGH KNOWLEDGE
A distinct dimension of transformation within the show was the partnership with Advance Green School in the project “The Future Through Education.”
In the context of the collection, education emerges as a strategic foundation for change — shaping a generation capable of systemic thinking, responsible action and adaptation to a transforming world. Like JULIYA KROS clothing, modern education creates a space of free choice and potential development.
Advanced Green School – Traditions. Trends. Technologies.
Musical accompaniment of the show:
Oleksandr Ivanko, captain of the Armed Forces of Ukraine, a veteran who discovered DJing as a form of therapy and self-expression through participation in the EnterDJ music therapy program of the Victory Beats charity project.
Furniture Partner of the show — Centre for Interior Solutions
Legal Partner of the show — Law Firm “Baranetska & Partners”: Trusted by Leaders. Chosen by Strategists.
Show Photographer — Anna Dombrovskaya
Media Partner — Collaboration Magazine https://collaborationmag.online
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JULIYA KROS ▲ demonstrates: transformation is not only about form. It is the strength of the human spirit. It is an investment in the future.
