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Open Lecture: How World-Class Companies Create Customer Experience and Succeed with Service Design

  • Date: 11/09/2018 (TUE)
  • Language: Russian
  • Time: 10:00 - 12:00
  • Fee:free of charge for EBA members
Place:

HUB 4.0 (1/3 Yaroslavskyi lane)

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  Open Lecture: How World-Class Companies Create Customer Experience and Succeed with Service Design. Date: 11 September2018. Time: 10:00 12:00. Language: Russian. Fee: free of charge for EBA members. Place: HUB 4.0 (1/3 Yaroslavskyi lane). In the era of service economy, a traditional product-driven approach quickly becomes obsolete even for manufacturing and trading companies, let alone service companies in general and modern digital companies. B2C and B2B customers need not products and services, but solutions. Service design is a human-centric methodology for creating products and services that are both attractive and convenient for customers and, at the same time, profitable for business. The methodology is used by leading companies like Google, IBM, SAP, OTIS, Capital One, Pepsi. Some Ukrainian companies like Kyivstar, Eva, FUIB, Comfy have demonstrated some successes in the implementation of service design. EBA Management Development Centre Team, together with CXdesign, invite you to join the Open Lecture: How World-Class Companies Create Customer Experience and Succeed with Service Design. Speaker: Oleg Koss, a co-founder of the first Ukrainian service design agency,  CXdesign. Main partner: CXdesign  Partners: HUB 4.0, Coca-Cola Ukraine, 2Amovers Target audience: owners and company executives top managers responsible for marketing, business development, innovative solutions, omnichannel and innovation implementation product managers, marketers anyone interested in advanced management technologies in business Topics under discussion: Which companies and industries use service design? What challenges do the companies face and how do they overcome them? What does the future of service design look like in the next 10 years? How are Agile, AI, Digitalization and Service Design related? How many service designers are in the British Government and what does it mean? After visiting a lecture every participant will know: How service-dominant logic affects business. Where to start implementing service design in the company. What challenges do pioneers face in the service design. Registration is obligatory. To become a participant, please, click the «Register» button. Only the users of the EBA site can register at the event. Number of listeners is limited. Should you have any questions, please, write at [email protected] or call (044) 496-06-01. Speakers. Oleg Koss. Partner  and co-founder of the first Ukrainian service design agency Lanka.CX. Helps leading Ukrainian and international companies create new products and services using modern customer-centric methodologies. Has an Executive MBA degree from IE Business School (Madrid). You can send a question to:. Contact person:. Anna Merkulova. E-mail [email protected]. Contact Phone. 044 496 06 01.

In the era of service economy, a traditional product-driven approach quickly becomes obsolete even for manufacturing and trading companies, let alone service companies in general and modern digital companies. B2C and B2B customers need not products and services, but solutions.

Service design is a human-centric methodology for creating products and services that are both attractive and convenient for customers and, at the same time, profitable for business. The methodology is used by leading companies like Google, IBM, SAP, OTIS, Capital One, Pepsi. Some Ukrainian companies like Kyivstar, Eva, FUIB, Comfy have demonstrated some successes in the implementation of service design.

EBA Management Development Centre Team, together with CXdesign, invite you to join the Open Lecture: How World-Class Companies Create Customer Experience and Succeed with Service Design.

Speaker: Oleg Koss, a co-founder of the first Ukrainian service design agency,  CXdesign.

Main partner: CXdesign 

Partners: HUB 4.0Coca-Cola Ukraine2Amovers

Target audience:

  • owners and company executives
  • top managers responsible for marketing, business development, innovative solutions, omnichannel and innovation implementation
  • product managers, marketers
  • anyone interested in advanced management technologies in business

Topics under discussion:

  • Which companies and industries use service design?
  • What challenges do the companies face and how do they overcome them?
  • What does the future of service design look like in the next 10 years?
  • How are Agile, AI, Digitalization and Service Design related?
  • How many service designers are in the British Government and what does it mean?

After visiting a lecture every participant will know:

  • How service-dominant logic affects business.
  • Where to start implementing service design in the company.
  • What challenges do pioneers face in the service design.

Registration is obligatory. To become a participant, please, click the «Register» button. Only the users of the EBA site can register at the event. Number of listeners is limited. Should you have any questions, please, write at [email protected] or call (044) 496-06-01. 

Speakers

1 / 1
Oleg Koss
Partner  and co-founder of the first Ukrainian service design agency Lanka.CX. Helps leading Ukrainian and international companies create new products and services using modern customer-centric methodologies. Has an Executive MBA degree from IE Business School (Madrid)
Oleg Koss

You can send a question to:

Contact person:

Anna Merkulova

Contact
044 496 06 01

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