Development Programme on Social Media

• Status:We are working on the next season

About the Programme

Social media has become the integrative part of business and brand awareness. During the development programme on social media you will learn to create the target audience portrait and engage it, understand what content is relevant for your niche and work with all the content types (text, photo, video, stop-motion animation), mastery of promotion and omnichannel of social media (TikTok, Reels, YouTube, Meta, LinkedIn), understand how to work with the target audience.

As a result of passing the program you will create the multi-channel communication strategy and get the certificate of completing the programme.

During this season you will get ahead:

• Forming of multichannel communication strategy
• Understanding how to work with texts and creating the text that is worth reading till the end
• How to work with audience and how to moderate social media – working with comments and negative
• Creating of stop-motion animations for vivid images
• Targeted advertisement in Meta, Instagram, LinkedIn – how it works, how it changes during the war
• How to create Reels, that will virus and getting into the TikTok trends

Target audience:

• Marketing managers and PR-managers
• Brand managers
• SMM specialists
• Creative specialists

Programme

Module 1. Communication strategy – Zoya Lobod, May 15th, 17.00 – 19.00 – offline

• Analytics and research of modern social media: audience, formats, limitation
• Primary research of the niche and spheres for your own product launch online
• Analytics of competitor’s activity: useful services

Module 2. Copywriting for social media – Artem Shevchuk, May 17th, 18.00 – 20.00 – offline

• How should texts be written and what texts should be? How to write for social media?
• Titles as a key for success. Formulas of building posts for social media.
• Typical mistakes of SMM-copywriting. Situatives as a basis of audience attraction.
• Home task.

Module 3. Moderation in social media – working with comments and negative – Artem Shevchuk, May 22nd, 18.00 – 20.00 – offline

• Why moderation is a key element of SMM brand?
• How the number of comments influences organic results of the page?
• What are key peculiarities of work with comments and private messages?
• How to work with negative in social media competently?

Module 4. Stop-motion animation – Maria Oz, May 24th, 17.00 – 19.00 – offline

• The history of stop-motion, what it is
• Stop-motion in advertising and social media
• Peculiarities of technique
• Types of stop-motion
• Home task

Module 5. Communication strategy (continue) and trends in social media – Zoya Lobod, May 29th, 17.00 – 19.00 – offline

• Research of the target audience, product creation, finding insights and pains
• Marketing plan
• Trends in social media – what to use in professional activity

Module 6. Targeted advertisement in Meta – Anna Stelmakh, May 31st ,17.00 – 19.00 – online

• Forming of the strategy for advertising campaign in accordance with marketing purposes
• Overview of the advertising cabinet Meta. Structure of the advertising campaign.
• Pixel Meta and Conversion API.
• Working with audience.
• Advertising announcements and approaches to its forming.
• Results analysis. Main metrics. Home task.

Module 7. Bright photo-content – Eugene Chystiakov, June 05th, 17.00 – 19.00 – offline

• What can be digital photo and video content.
• Smartphone or camera – what to choose and why.
• Button “masterpiece” does not exist – lifehacks!
• My camera – settings overview.
• Practice of shooting and processing. Home task.

Module 8. LinkedIn Ads – Anna Stelmakh, June 07th, 17.00 – 19.00 – online

• Peculiarities of LinkedIn advertising. Forming of the promotion strategy.
• Overview of the advertising cabinet.
• LinkedIn Insight Tag.
• Working with audiences in LinkedIn
• Formats of advertising announcements.
• Results analysis. Home task.

Module 9. Unforgettable video-content and Reels – Іnna Khmelnytska, June 12th, 17.00 – 19.00 – offline

• What is video content for now? How relevant is it and important? What is more relevant – photo or video content? For whom is relevant video content?
• What is the peculiarity of reels and what is it?
• What is necessary to shot vivid video content?: Technical approach (working with lighting, technique, requisite and so on). Creative approach (search of ideas and references, watchfulness\inspiration, semantic loading of video, scenario making). Installation approach (programs, colour correction, installation and video processing).
• What to do with video content if I am business owner and do not want to spend time for this? Profession of videographer and reels maker. Everything about delegation.
• Effect of waiting/reality of making video content or how does it cost to make qualitative video content? Home task.

Module 10. Reels and ТіkТоk as effective instruments of audience engagement – Kristina Litoshenko, June 14th, 17.00 – 19.00 – offline

• Algorithms difference between Reels and TikTok.
• What videos get into recommendation.
• Video formats that leave no one indifferent.
• Strategies in Reels and TikTok in 2023.

Module 11. Creating and technical setting of the YouTube-channel – Olga Eksaurova, June 19th, 17.00 – 19.00 – offline

• YouTube for business and specialists. Factors of ranging in YouTube. YT in digital-content eco-system.
• Competitor’s analysis in YouTube. YouTube instruments (Shorts, YT-Сommunity).
• Start of the YT-channel: types of the content, planning, production advice. Right setting and design of the YT-channel and video.
• How to build the system of promoting. YouTube-аnalytics: Top of informative reports for analysis of the channel effectiveness.
• Home task.

Module 12. Defense of the communication strategy and getting diplomas – June 22nd, 17.00 – 20.00 – offline

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