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Online-Internet Marketing Development Programme

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  Online-Internet Marketing Development Programme. Date: 23 September2020. Time: 16:00 19:00. Place: Online in Zoom. Internet-marketing as an integral part of traditional marketing gains momentum today. Using it costs of products and services become lower, as there is no necessity of a producers physical presence. In this case competition among producers increases, there is a necessity to astonish customers. The main difference of internet marketing from its conservative variant is a possibility of interaction, which means the possibility to cooperate with auditorium and clients explicitly, control situation fully, make targeting and web analytics. This gives the possibility to become closer to the customer, understand him/her, create a product or service that will be fully consistent with his/her expectations.  EBA Management Development Centre announce the renewed Internet Marketing Development Programme, which will help you to understand and deepen in the principles of Facebook and Google, acquire innovations, choose the best digital channels for your business and implement e-commerce to be the best at the market.  Having successfully finished the programme, you will receive certificates of completion. What knowledge and skills will you acquire? Learn how to work with Google analytics  Make better your working skills in Facebook analytics sphere  Accomplish personalization of users at different stages of the purchase funnel  Understand how to work with Google Tag Manager Analyze how to adjust Google Data Studio та Google Spreadsheets Increase conversion TARGET AUDIENCE: Marketing managers, that are willing to inquire innovations in the internet marketing PR managers Beginners in the marketing sphere Internal communication specialists SYLLABUS Module 1. Strategy of internet marketing for business – Anton Voroniuk - September 23 - 16.00 – 19.00 Instruments of internet marketing Adjustment of advertising campaigns Understanding of users and  Digital marketing investigation: how to estimate the communication result  Module 2. Adjustment of targeting advertising on Facebook – Eldar Nagorniy  - September 28 - 16.00 – 19.00 Who, how and what for uses web analytics The main instrument of Facebook analytics  KPI — how to formulate and evaluate  Audiences. Types and alignment  Peculiarities of the geographical targeting  Audiences in accordance with interests Crossing of audiences  Work with Facebook Pixel and its events. Methods of alignment  Module 3. Business Manager of the Facebook – Eugene Mokin - September 30 - 16.00 – 19.00 Traffic management at the basis of acting funnel Traffic map Work with creativity Business Manager Module 4. Google Analytics. Part 1 - Maksym Hapchuk - October 05 - 16.00 – 19.00 Principles of analytics systems work (js + cookie) Main principles of conversion adjustment Working with basic reports TA analysis  Traffic analysis User behavior analysis Working with conversions and transactions Module 5. Google Analytics. Part 2 – Maksym Hapchuk - October 08 - 16.00 – 19.00 Visualization of data with Google instruments Work with tables Google Spreadsheets Visualization of data in Google Data Studio Work with big data Module 6. Google Tag Manager – Maksym Hapchuk - October 12 - 16.00 – 19.00 Google TagManager: - Principles of GTM work - Setting codes through GTM - Setting up tracking of basic events: - Clicks - Form submission - Scroll - Pop-up opening - JS errors Speakers. Anton Voroniuk. CEO at WebPromoExperts Academy, CBDO at WebPromo Agency, Trainer at Google Academy for Agencies, certified in Google Analytics, Google AdWords, Bing Ads, Yandex Direct, Yandex Metrics, Google Apps for Business, author of the bestseller Actual marketing. Eldar Nagorniy. Tutor of Digital Marketing Course, General MBA BSK KROK, Head of Digital Marketing, Intellectsoft. Eugene Mokin. Founder/CEO in Median ads, certified specialist in Facebook, strategist in performance advertising, is specialized in Customer Journey Development and communicational strategies - from planning to full realization. Maksym Hapchuk. Author of the blog Analytics Tips - analytics-tips.com, working experience with such instruments as: Google Analytics, Google Tag Manager, Power BI, R-language since 2015. You can send a question to:. Contact person:. Iryna Shevchuk. E-mail iryna.shevchuk@eba.com.ua. Contact Phone. 067 240 90 90.

About the Programme

Internet-marketing as an integral part of traditional marketing gains momentum today. Using it costs of products and services become lower, as there is no necessity of a producer’s physical presence. In this case competition among producers increases, there is a necessity to astonish customers. The main difference of internet marketing from its conservative variant is a possibility of interaction, which means the possibility to cooperate with auditorium and clients explicitly, control situation fully, make targeting and web analytics. This gives the possibility to become closer to the customer, understand him/her, create a product or service that will be fully consistent with his/her expectations. 

EBA Management Development Centre announce the renewed Internet Marketing Development Programme, which will help you to understand and deepen in the principles of Facebook and Google, acquire innovations, choose the best digital channels for your business and implement e-commerce to be the best at the market. 

Having successfully finished the programme, you will receive certificates of completion.

What knowledge and skills will you acquire?

  • Learn how to work with Google analytics 
  • Make better your working skills in Facebook analytics sphere 
  • Accomplish personalization of users at different stages of the purchase funnel 
  • Understand how to work with Google Tag Manager
  • Analyze how to adjust Google Data Studio та Google Spreadsheets
  • Increase conversion

TARGET AUDIENCE:

  • Marketing managers, that are willing to inquire innovations in the internet marketing
  • PR managers
  • Beginners in the marketing sphere
  • Internal communication specialists

SYLLABUS

Module 1. Strategy of internet marketing for business – Anton Voroniuk – September 23 – 16.00 – 19.00

  • Instruments of internet marketing
  • Adjustment of advertising campaigns
  • Understanding of users and 
  • Digital marketing investigation: how to estimate the communication result 

Module 2. Adjustment of targeting advertising on Facebook – Eldar Nagorniy  – September 28 – 16.00 – 19.00

  • Who, how and what for uses web analytics
  • The main instrument of Facebook analytics 
  • KPI — how to formulate and evaluate 
  • Audiences. Types and alignment 
  • Peculiarities of the geographical targeting 
  • Audiences in accordance with interests
  • Crossing of audiences 
  • Work with Facebook Pixel and its events. Methods of alignment 

Module 3. Business Manager of the Facebook – Eugene Mokin – September 30 – 16.00 – 19.00

  • Traffic management at the basis of acting funnel
  • Traffic map
  • Work with creativity
  • Business Manager

Module 4. Google Analytics. Part 1 – Maksym Hapchuk – October 05 – 16.00 – 19.00

  • Principles of analytics systems work (js + cookie)
  • Main principles of conversion adjustment
  • Working with basic reports
  • TA analysis
  •  Traffic analysis
  • User behavior analysis
  • Working with conversions and transactions

Module 5. Google Analytics. Part 2 – Maksym Hapchuk – October 08 – 16.00 – 19.00

  • Visualization of data with Google instruments
  • Work with tables Google Spreadsheets
  • Visualization of data in Google Data Studio
  • Work with big data

Module 6. Google Tag Manager – Maksym Hapchuk – October 12 – 16.00 – 19.00

  • Google TagManager:
    – Principles of GTM work
    – Setting codes through GTM
    – Setting up tracking of basic events:
    – Clicks
    – Form submission
    – Scroll
    – Pop-up opening
    – JS errors

Trainers

1 / 4
Anton Voroniuk
CEO at WebPromoExperts Academy, CBDO at WebPromo Agency, Trainer at Google Academy for Agencies, certified in Google Analytics, Google AdWords, Bing Ads, Yandex Direct, Yandex Metrics, Google Apps for Business, author of the bestseller "Actual marketing"
Eldar Nagorniy
Tutor of Digital Marketing Course, General MBA BSK "KROK", Head of Digital Marketing, Intellectsoft
Eugene Mokin
Founder/CEO in Median ads, certified specialist in Facebook, strategist in performance advertising, is specialized in Customer Journey Development and communicational strategies - from planning to full realization
Maksym Hapchuk
Author of the blog Analytics Tips - analytics-tips.com, working experience with such instruments as: Google Analytics, Google Tag Manager, Power BI, R-language since 2015
Anton Voroniuk
Eldar Nagorniy
Eugene Mokin
Maksym Hapchuk

Partners

You can send a question to:

Contact person:

Iryna Shevchuk

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