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Development Programme on English Skills for Marketing and PR

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  Development Programme on English Skills for Marketing and PR. Date: 19 February2019. Time: 18:30 20:00. Place: EBA office in Kyiv, 1A Andriyvskyi Uzriz. EBA Management Development Centre Team together with UNIVERSE CENTRE LLC invites you to join the Development Programme on English Skills for Marketing and PR which will be held in the format of workshops once a week. The course is designed for Intermediate and above English learners, who are interested in relevant to Marketing and PR topics and need to communicate both confidently and effectively in English. This intensive special course will help you prepare to work internationally. There is particular emphasis on the relevant vocabulary and speaking skills needed to work efficiently in English. You will have a chance to improve your English, get more confident in speaking and share your experience with your group mates. It’s an intensive course of ten 90-minute classes covering 9 topics with many useful practical situations where students will have a lot of business like role plays. Having successfully finished the Programme, you will receive certificate of completion. TARGET AUDIENCE Those who wants to improve his/her English skills for solving business-tasks and get additional practice (the required level of English is intermediate and higher). SYLLABUS MODULE 1 – February 19, 2019 Self-marketing as the first step in the marketing route. «All about people» effect. Service economy vs experience economy. MODULE 2 – February  26, 2019 Presenting your public face. Public relations, media relations, communication. MODULE 3 – March 05, 2019 Marketing storytelling or how to convey an idea. MODULE 4 – March 12, 2019 Creative marketing. MODULE 5  – March 19, 2019 Helicopter view: planning and strategy. The four Ps. Implementing profitable service strategies. MODULE 6 – March 26, 2019 Branding: weak and strong points. Rebranding. Launching new products. MODULE 7 – April 02, 2019 Millennials under microscope: what they buy; how they pay; what they want. The market of future. MODULE 8 – April 09, 2019 Digital marketing. Social media marketing. MODULE 9 – April 16, 2019 Attracting a client. Managing the customer Interface. Complaint handling and service recovery. Striving for service leadership. MODULE 10 – April 23, 2019 Revision. Final assessment. Speakers. Galyna Onyshchuk. Director and owner of UNIVERSE CENTER LLC, 14-year experience in executive management, 20-year experience in total (B2B and B2C), Cambridge Certificate in Advance English (CAE), certificates in “Apply Brain-Friendly Marketing and Win Your Customer’s Brains”, Building a quality management system in accordance with international standard EN ISO 9001: 2008. Quality management systems. Requirements. Audit management system in accordance with the requirements of ISO 19011: 2011. Business processes. Regulation and management. Key performance indicators , Emotional Intelligence, Project Management, Effective sales , Writing skills - texts that sell, Certificate of Completion Franklin Covey «7 Habits of Highly Effective People», “Efficient work of management team and customer service, “Leadership. HR”, “TOC tools for facilitators”, “Training for trainers”.. Anastasiia Meleshchenkova. Director of Studies at Universe Center LLC. Cambridge exams preparation instructor (IELTS, CAE, CPE, FCE) and EIT expert. Pearson LLCI certified with FTBE, pass with merit. Proficiency in English (CPE holder). Facilitating agent for English Camps in Ukraine, as well as various educational programs for teens and youths both locally and internationally. Trainer and facilitator for English related programs within EBA.. You can send a question to:. Contact person:. Anna Merkulova. E-mail Anna.Merkulova@eba.com.ua. Contact Phone. 044 496 06 01.

About the Programme

EBA Management Development Centre Team together with UNIVERSE CENTRE LLC invites you to join the Development Programme on English Skills for Marketing and PR which will be held in the format of workshops once a week.

The course is designed for Intermediate and above English learners, who are interested in relevant to Marketing and PR topics and need to communicate both confidently and effectively in English. This intensive special course will help you prepare to work internationally. There is particular emphasis on the relevant vocabulary and speaking skills needed to work efficiently in English. You will have a chance to improve your English, get more confident in speaking and share your experience with your group mates.

It’s an intensive course of ten 90-minute classes covering 9 topics with many useful practical situations where students will have a lot of business like role plays.

Having successfully finished the Programme, you will receive certificate of completion.

TARGET AUDIENCE

Those who wants to improve his/her English skills for solving business-tasks and get additional practice (the required level of English is intermediate and higher).

SYLLABUS

MODULE 1 – February 19, 2019

  • Self-marketing as the first step in the marketing route.
  • «All about people» effect.
  • Service economy vs experience economy.

MODULE 2 – February  26, 2019

  • Presenting your public face.
  • Public relations, media relations, communication.

MODULE 3 – March 05, 2019

  • Marketing storytelling or how to convey an idea.

MODULE 4 – March 12, 2019

  • Creative marketing.

MODULE 5  – March 19, 2019

  • Helicopter view: planning and strategy.
  • The four Ps.
  • Implementing profitable service strategies.

MODULE 6 – March 26, 2019

  • Branding: weak and strong points.
  • Rebranding.
  • Launching new products.

MODULE 7 April 02, 2019

  • Millennials under microscope: what they buy; how they pay; what they want.
  • The market of future.

MODULE 8 – April 09, 2019

  • Digital marketing.
  • Social media marketing.

MODULE 9 – April 16, 2019

  • Attracting a client.
  • Managing the customer Interface.
  • Complaint handling and service recovery.
  • Striving for service leadership.

MODULE 10 – April 23, 2019

  • Revision.
  • Final assessment.

Trainers

1 / 2
Galyna Onyshchuk
Director and owner of UNIVERSE CENTER LLC, 14-year experience in executive management, 20-year experience in total (B2B and B2C), Cambridge Certificate in Advance English (CAE), certificates in “Apply Brain-Friendly Marketing and Win Your Customer’s Brains”, "Building a quality management system in accordance with international standard EN ISO 9001: 2008. Quality management systems. Requirements. Audit management system in accordance with the requirements of ISO 19011: 2011. Business processes. Regulation and management. Key performance indicators ", "Emotional Intelligence", "Project Management", "Effective sales ", "Writing skills - texts that sell", Certificate of Completion Franklin Covey «7 Habits of Highly Effective People», “Efficient work of management team and customer service", “Leadership. HR”, “TOC tools for facilitators”, “Training for trainers”.
Anastasiia Meleshchenkova
Director of Studies at Universe Center LLC. Cambridge exams preparation instructor (IELTS, CAE, CPE, FCE) and EIT expert. Pearson LLCI certified with FTBE, pass with merit. Proficiency in English (CPE holder). Facilitating agent for English Camps in Ukraine, as well as various educational programs for teens and youths both locally and internationally. Trainer and facilitator for English related programs within EBA.
Galyna Onyshchuk
Anastasiia Meleshchenkova

Partners

You can send a question to:

Contact person:

Anna Merkulova

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