Online-Training on Linkedin Advertising. How to Launch the First Campaigns, not to Blow the Budget and Get Benefits for Your Business

• Status:We are working on the next season

About the Programme

Why should you start using LinkedIn to promote your business?

1) LinkedIn is a social network of professional contacts whose users are focused on business development and obtaining maximum benefit for themselves

2) Very accurate targeting capabilities, as they are not based on assumptions of the network, but on real facts that LinkedIn users themselves enter about themselves (work experience, fields, skills, etc.) when creating and regularly updating their profile.

3) Rapid growth of LinkedIn activity (especially over the last year in Ukraine).

If you want to learn about the potential of advertising on LinkedIn, understand what it is capable of and how you can apply it for your business, join our training. In 3 modules, we will learn how to launch your first advertising campaign, help you avoid common mistakes and tell you how to get the most from your advertising budget. Also in the program is ChatGPT for LinkedIn.

Speaker: Yuliia Protashchyk, Digital marketer – 8 years of work experience, co-founder of LeadGen Internet advertising agency. Certified LinkedIn Marketing Labs specialist in “LinkedIn Marketing Strategy” and “LinkedIn Marketing Solutions Fundamentals”. Specializes in Performance Marketing (works with Google Analytics).

Target audience:

• Marketers who see LinkedIn as an additional source of lead acquisition, increased brand awareness, and an opportunity to enter international markets.
• Target specialists and Internet marketers who want to add a new tool to their arsenal and use it effectively for business development.
• Heads of marketing departments and business owners who want to understand how to evaluate the effectiveness of advertising campaigns on LinkedIn, how to set goals and what to pay attention to in the work of contractors.
• All those who are interested in Internet advertising and LinkedIn.

PROGRAMM

Day 1: What LinkedIn Advertising Can Do: Getting to Know the Advertising Platform

• Which business is suitable for advertising on LinkedIn.
• What goals can be achieved with advertising on LinkedIn.
• How to create an advertising cabinet. Step-by-step instructions.
• Setting up analytics in LinkedIn. Why it is important to track user behavior on the site.
• LinkedIn targeting capabilities. Advanced options for defining the target audience in LinkedIn.
• What opportunities LinkedIn advertising has and how you can use them to grow your business.
• Q&A session and homework (10-15 min).

Day 2: Target audience. How to target your ideal customer on LinkedIn and get their attention?

• LinkedIn groups and their secret power.
• How to remind potential customers about yourself? Setting up retargeting and uploading audience lists.
• “Tips” for defining the target audience on LinkedIn.
• Overview of different ad types to effectively communicate with your target audience.
• Ads that attract attention and lead to results. Examples of the best creatives on LinkedIn.
• After the second day, you will have a variety of targeting tools to help you find and reach your potential customer.
• Q&A session and homework (10-15 min).

Day 3: Going to the next level: optimization and effectiveness of advertising campaigns + ChatGPT.

• How to evaluate the effectiveness of advertising on LinkedIn? Analytics of advertising campaigns.
• Scaling of advertising campaigns. How to achieve maximum success?
• ChatGPT for LinkedIn. We are optimizing our work
• Do’s and Don’ts of LinkedIn advertising.
• Launching your first advertising campaign (if desired and possible).
• After the third day, you will be able to launch your first LinkedIn advertising campaign, understand how to evaluate its effectiveness, and learn how to simplify your work using ChatGPT for advertising.
• Q&A session and homework (20-30 min).

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