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Online-Lecture: Winning Foreign Markets’ Loyalty in the Most Difficult Times

Customer Service Marketing аnd PR
  • Date: 21/07/2022 (THU)
  • Language: Ukrainian/Russian
  • Time: 11:00 - 12:30
  • Fee:free of charge
Place:

Will be online

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  Online-Lecture: Winning Foreign Markets’ Loyalty in the Most Difficult Times. Date: 21 July2022. Time: 11:00 12:30. Language: Ukrainian/Russian. Fee: free of charge. Place: Will be online. Registration is open for everyone. As brands enter the era of privacy-first marketing, 74% of customers expect more from organisations and over 70% will avoid buying again if trust is lost (Gartner; Adobe).              The expectations span far more than product features or service quality: today’s consumers want to know how brands treat their (customers’) data, their own employees, and the environment. With the demise of third-party cookies fast approaching, accelerated by new data regulations across the big techs, marketing teams need to act fast and smart to secure growth of their market share. How brands treat their customers’ data, how they attribute and measure customer acquisition, and, last but not least, which causes they care about and how they communicate those to their customers become crucial not only in marketing and overall business strategies.  EBA Management Development Centre together with Alexandra Allison Syzova invite you to take part in the Online-Lecture: Winning Foreign Markets Loyalty in the Most Difficult Times. The Online-Lecture will be focused on three pillars of trust that marketing, performance, business development, and analytics teams, among other, can leverage to secure business growth: customer data management, attribution of customer acquisition and connection through meaningful content. Speaker: Alexandra Allison Syzova, Dr. Managing Director, Always Friday Ltd. (the company has the Award-winning Marketing and Sales Consultancy prize, (UK)), ex-Cisco, Microsoft, London Business School, Programmes Lead in the Google Digital Academy. Target audience: C- and B+ level from Marketing, Performance, Data, PR, Content, Information. Speakers. Alexandra Allison Syzova. Dr. Managing Director, Always Friday Ltd. (the company has the Award-winning Marketing and Sales Consultancy prize, (UK)), ex-Cisco, Microsoft, London Business School, Programmes Lead in the Google Digital Academy.communications. Specialises in helping European companies develop marketing and sales strategies through data-driven approaches.. You can send a question to:. Contact person:. Anna Merkulova. E-mail development@eba.com.ua. Contact Phone. 044 496 06 01.

Registration is open for everyone.

As brands enter the era of privacy-first marketing, 74% of customers expect more from organisations and over 70% will avoid buying again if trust is lost (Gartner; Adobe).             

The expectations span far more than product features or service quality: today’s consumers want to know how brands treat their (customers’) data, their own employees, and the environment. With the demise of third-party cookies fast approaching, accelerated by new data regulations across the big techs, marketing teams need to act fast and smart to secure growth of their market share. How brands treat their customers’ data, how they attribute and measure customer acquisition, and, last but not least, which causes they care about and how they communicate those to their customers become crucial not only in marketing and overall business strategies. 

EBA Management Development Centre together with Alexandra Allison Syzova invite you to take part in the Online-Lecture: Winning Foreign Markets’ Loyalty in the Most Difficult Times.

The Online-Lecture will be focused on three pillars of trust that marketing, performance, business development, and analytics teams, among other, can leverage to secure business growth: customer data management, attribution of customer acquisition and connection through meaningful content.

Speaker: Alexandra Allison Syzova, Dr. Managing Director, Always Friday Ltd. (the company has the Award-winning Marketing and Sales Consultancy prize, (UK)), ex-Cisco, Microsoft, London Business School, Programmes Lead in the Google Digital Academy.

Target audience: C- and B+ level from Marketing, Performance, Data, PR, Content, Information. 

Speakers

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Alexandra Allison Syzova
Dr. Managing Director, Always Friday Ltd. (the company has the Award-winning Marketing and Sales Consultancy prize, (UK)), ex-Cisco, Microsoft, London Business School, Programmes Lead in the Google Digital Academy.communications. Specialises in helping European companies develop marketing and sales strategies through data-driven approaches.
Alexandra Allison Syzova

You can send a question to:

Contact person:

Anna Merkulova

Contact
044 496 06 01

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