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Online-Lecture: “Emotional” Creative of Wartime Brands: Allowed and Forbidden Techniques

  • Date: 05/10/2022 (WED)
  • Language: Ukrainian
  • Time: 11:00 - 12:30
  • Feefree of charge
Place:

Will be online

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  Online-Lecture: “Emotional” Creative of Wartime Brands: Allowed and Forbidden Techniques. Date: 05 October2022. Time: 11:00 12:30. Language: Ukrainian. Fee free of charge. Place: Will be online. Registration is open for everyone. Brand marketing always competes for the consumers attention and captures his emotions. During the war, the emotional state around is far from normal. How to take into account the nuances of the situation in marketing communications? What to pay attention to in the first place? How to become a support and not cause negativity? Lets talk during the online lecture. EBA Management Development Centre together with Friends of Brands invite you to take part in the Online-Lecture: Emotional Creative of Wartime Brands: Allowed and Forbidden Techniques. Speaker: Olga Malysh, head of the communication agency Friends of Brands, a specialist in the development and implementation of strategies for brands and social ideas. Topics under discussion: Crisis communications of brands: analysis of cases. War as a kind of crisis. The Kübler-Ross curve and the psychology of crisis living. The pace of the crisis. Brand communications as a response to the psychological state in society. Psychographics and behavior of the target audience during the war period. General characteristics, research, the need to study again. The role of the brand, rebooting the interaction. Virality of emotions. Yona Bergers STEPPS model in a war situation. Blocking of emotions. Newsjacking: analysis of cases. Information field: general context, noise level, similar projects. Taking into account the factors of information war in planning the communication of the project. Protection against cyber attacks. Speakers. Olga Malysh. Head of the communication agency Friends of Brands, a specialist in the development and implementation of strategies for brands and social ideas. You can send a question to:. Contact person:. Anna Ovdii. E-mail [email protected]. Contact Phone. 067-406-65-40.

Registration is open for everyone.

Brand marketing always competes for the consumer’s attention and captures his emotions. During the war, the emotional state around is far from normal. How to take into account the nuances of the situation in marketing communications? What to pay attention to in the first place? How to become a support and not cause negativity? Let’s talk during the online lecture.

EBA Management Development Centre together with Friends of Brands invite you to take part in the Online-Lecture: “Emotional” Creative of Wartime Brands: Allowed and Forbidden Techniques.

Speaker: Olga Malysh, head of the communication agency Friends of Brands, a specialist in the development and implementation of strategies for brands and social ideas.

Topics under discussion:

  • Crisis communications of brands: analysis of cases. War as a kind of crisis. The Kübler-Ross curve and the psychology of crisis living. The pace of the crisis.
  • Brand communications as a response to the psychological state in society.
  • Psychographics and behavior of the target audience during the war period. General characteristics, research, the need to study again. The role of the brand, rebooting the interaction.
  • Virality of emotions. Yona Berger’s STEPPS model in a war situation. “Blocking” of emotions.
  • Newsjacking: analysis of cases. Information field: general context, noise level, similar projects.
  • Taking into account the factors of information war in planning the communication of the project. Protection against cyber attacks.

Speakers

1 / 1
Olga Malysh
Head of the communication agency Friends of Brands, a specialist in the development and implementation of strategies for brands and social ideas
Olga Malysh

You can send a question to:

Contact person:

Anna Ovdii

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