Online Development Programme on Neuromarketing or how to Assess the Future Success of a Product

• Status:We are working on the next season

About the Programme

War is a challenge that requires radical changes in the strategies of businesses to maintain their niche in the market. The domestic consumer became impoverished, his resources sharply decreased. The values ​​and needs of Ukrainians have changed. Companies have to intensify the competition for attention to their products, to “get to know” their audience anew. Many companies are trying to reorient themselves to foreign markets. But in this case, there is a risk of remaining invisible in a variety of numerous competitors, or not having value for a new audience. These risks can be minimized by using modern technological, science-intensive tools that are based on the achievements of neuroscience, anthropology, evolutionary psychology and behavioral sciences. These are the tools that are currently the most accurate in predicting the FUTURE success of your communication with your audience.

EBA Management Development Centre together with Beehiveor invite you to take part in the brand new Online Development Programme on Neuromarketing or how to Assess the Future Success of a Product.

Target Audience:

• Business owners
• Heads of marketing agencies
• Heads of creative and advertising agencies
• Commercial directors
• Heads of e-commerce marketing departments
• Heads of customer experience development departments

Skills and knowledge that you acquire on the programme and in particular you will:

• reveal the differences between neuromarketing and classic marketing research
• find out what problems of communication with the audience can be solved by neuromarketing
• find out how to integrate neuromarketing capabilities into the product creation process
• learn about the advantages and limitations of neuromarketing tools
• get to know what questions the client should ask neuromarketers before research
• learn to distinguish neuromarketing specialists from simple users of neuromarketing tools
• orient yourself in the choice of neuromarketing methods for your business

Main topics of the modules:

1. What is neuromarketing and how it appeared.
2. Neuromarketing tools: from fundamental sciences to applied business tasks.
3. Opportunities of online neuromarketing.
4. Traditional marketing and neuromarketing – competition or cooperation?
5. Texts or images?
6. Neuroaesthetics or why we like something.

• Maximum displacement.
• Symmetry.
• Aversion to coincidences.
• Contrast.
• Insulation.
• Grouping.
• Order.
• Metaphor.

7. How to get noticed?

• Why attention?
• Unconscious and conscious perception of information.
• Superstimulus – why am I watching it?

8. Neurodesign: a new trend in visual communication.

9. Neuromarketing studies of advertising products.

• How does the audience view and see advertising banners?
• Banner blindness. How to detect and “treat”?
• The label is the longest product advertisement. How not to make a mistake in the design?

10. Neuromarketing tools and user experience research

• UX testing of sites.
• UX testing of mobile applications and sites.

11. Non-instrumental methods of metaphor research.

• The search for metaphors is the search for creative ideas.
• Analysis of the audience’s attitude about the product or company.

12. The accuracy of neuromarketing predictions, or how effective neuromarketing is.

13. Neuromarketing in the creation of audio and video content.

• What to make a video about?
• Testing animatics.
• Neuromarketing “help” in post-production.
• How to recognize a hit?

14. Effectiveness of neuromarketing methods in the preparation of international products.

You can send a question to: