Online-Development Programme on Social Media Marketing

Name: [:ua]Online-програма розвитку з маркетингу соціальних мереж [:en]Online-Development Programme on Social Media Marketing[:]
Start: 2025-09-09T17:00:00+03:00
End: 2025-10-09T19:00:00+03:00

PR, Marketing, Advertising, Design

Status:new season starts on September 9, 2025; 10 modules of 2 hours each; Tuesdays and Thursdays: September 9, September 11, September 16, September 18, September 23, September 25, September 30, October 2, October 7, October 9
Duration:09 September - 09 October
Language: Ukrainian
Time:17:00 - 19:00
Fee for EBA members:12 500 UAH
Early Registration for EBA members:10 000 UAH until August 8
Place: Online Zoom

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Online-Development Programme on Social Media Marketing. Date: 09 September2025. Time: 17:00 19:00. Language: Ukrainian. Place: Online Zoom. SMM is evolving every year – algorithms, trends, new platforms, and tools. How can you stay ahead and make the most of social media? EBA Management Development Centre Team invites you to take part in the absolutely new Online-Development Programme on Social Media Marketing. Target аudience: middle SMM managers, brand managers, and marketers who aim to deepen their knowledge, master modern strategies, and learn how to work with key platforms in 2025. What to Expect in the Program? Building an SMM strategy for different markets and audiences. Performance evaluation using Google Analytics, Facebook Insights, Meta Ads Manager. Working with Instagram, TikTok, and YouTube algorithms. Practical skills in copywriting, choosing communication channels, and working with designers. The latest updates in targeted advertising and AI tools. PROGRAM Module 1. Building an SMM Strategy for Different Markets and Audiences – Zoya Lobod – September 9, 17:00 – 19:00 Setting goals and objectives for an SMM strategy. Competitive analysis. Target audience research and persona creation. Tone of voice and stylistics as brand elements in SMM. Content categorization and thematic content creation. Promotion methods and additional audience engagement mechanics. Module 2. Performance Evaluation (Google Analytics, Facebook Insights, Meta Ads Manager) – Olena Bohovyk – September 11, 17:00 – 19:00 Google Analytics 4 and its role in social media. Facebook Insights: in-depth audience analysis. Meta Ads Manager: assessing the effectiveness of ad campaigns. How to compile a report for business and management? Conclusions and Q&A. Module 3. Instagram Algorithms in 2025: How to Work Efficiently? – Olena Bohovyk – September 16, 17:00 – 19:00 How Instagram evaluates content in 2025. Engagement vs. Virality: What matters more? Working with Reels: 2025 trends. Shadow bans, blocking, hate speech, and how to avoid them. Conclusions and Q&A. Module 4. How to Make TikTok a Business Tool? – Olena Rozhyk – September 18, 17:00 – 19:00 How TikTok promotes small and medium businesses. Platform algorithms: how to understand and use them. Effective content formats in 2025. Case studies from well-known brands and practical tips. Module 5. YouTube as a Business Tool: A Comprehensive Approach to Channel Development – Olga Eksaurova – September 23, 17:00 – 19:00 Step-by-step YouTube channel development strategy (from competitor analysis to publishing and promotion). Synergy of YouTube tools for maximum reach (Shorts, videos, posts, podcasts, live streams). Successful implementation cases. YouTube optimization: Key aspects of channel and video setup. YouTube video promotion framework. Key KPIs and YouTube analytics. AI tools for YouTube content creation. Module 6. Communication Channels – Kseniia Sergeieva – September 25, 17:00 – 19:00 Creative process: the advertising kitchen. Steps to developing a communication strategy. Understanding the target audience. Communication channels: how to choose and use them effectively. Module 7. How to Write Your Own Texts? – Kseniia Sergeieva – September 30, 17:00 – 19:00 Texts: close and distant from the target audience. Practical exercise: Introduction. Info style and where it is needed. Practical exercise: Editing. Psychological influence techniques. Practical exercise: Applying them. Module 8. How to Collaborate with a Designer? – Alisa Kravchenko & Maksym – October 2, 17:00 – 19:00 Key aspects of understanding designer collaboration. How to write a clear technical task? Practical exercise: identifying successful and unsuccessful briefs for different content types (with examples). Constructive feedback for achieving marketing goals. Practical exercise: refining a design mock-up. Module 9. How to Work with Targeted Ads on Social Media? / How to Work with a Targeting Specialist? – Daryna Proshak – October 7, 17:00 – 19:00 Changes in targeting in 2025. Artificial intelligence and its impact on ad settings. How to check your teams performance and key aspects to focus on. How to choose the right targeting specialist. Upon successful completion of the course, participants will receive a certificate of completion of the Online Development Program.Speakers. Zoya Lobod. Co-owner of LOBODS digital agency, SMM consultant with more than 8 years of work experience, officially certified Meta specialist. Olena Bohovyk. SMM strategist, creator, lecturer, and CEO of the SMM agency shche_ with over 12 years of experience. She is a lecturer in digital marketing and a curator of SMM courses. Brands she has worked with: Peugeot, DS, Opel, Citroen, Grace Tea, DIM, Hotline, McDonald’s, Sandora, Slovyanochka, Lenovo, Sony, Avon, KABANOSY, AXE, Rexona, Carlsberg Group, Limo, Osnovy Publishing, Royal Canin, and more. Expertise: SMM strategy, special projects, content production, visual branding, and SMM toolkits for brands.. Olena Rozhyk. Сontent marketer with over 6 years of experience and 100+ successfully completed projects. Brands she has collaborated with: ROZETKA, Philadelphia, ALLO, Aroma Kava, Sushi Master, Novyi Zir, and others.. Olga Eksaurova. YouTube marketer, certified YouTube specialist, consultant, and trainer. She has successfully collaborated with brand channels such as Huggies (Huggies Club), Kotex (Podruzhky), Dr. Silina Womens Health School, Orestokratiia, and is currently working on her own projects and agency collaborations. YouTube lecturer and trainer at Superludi, WebPromoExperts Academy, KAMA (Kyiv Academy of Media Arts). Corporate YouTube training for Robota.ua, Fozzy Group, Ukrainian Media Business Association, European Business Association, Deposit Guarantee Fund. Speaker at the Oschadbank Build Your Own Business! reality school and WebPromoExperts conferences. She is also the author of the Telegram channel about YouTube @youtubehive and a specialized channel about YouTube thumbnails @goodYTcovers. Additionally, she runs a YouTube channel dedicated to YouTube marketing.. Kseniia Sergieieva. Creative copywriter, scriptwriter, and communication strategist. She has worked with brands such as: Pepsi, MasterCard, Silpo, Garnier, the Planeta Kino cinema chain, as well as government institutions like the Central Election Commission (CEC) and Naftogaz Ukraine. She has developed brand tone of voice and ad scripts for over 50 brands. Speaker at KAMA, Bazilik, Projector, and LitOsvita creative schools. Conducted workshops for teams at Kyivstar, Silpo, Ukrsibbank, SoftServe, and leading Ukrainian advertising agencies. Annually trains about 100 new advertising professionals in her Creative Copywriting course, where she teaches media writing principles, unlocks creative potential, and helps brands shape their tone of voice.. Alisa Kravchenko. 7 years of experience in SMM and creative marketing. She is a results-driven SMM specialist and copywriter. She has worked with market leaders McDonalds and PUMA Ukraine (agency Senate), as well as fashion brands Jamemme, Kulakovsky, and SAYYA (agency ready2wear). Her press releases have been featured in Vogue, Forbes, LOfficiel, and Harpers Bazaar. Additionally, she contributed to the development of one of Genesiss projects. Currently collaborates with THE HEART NOTE, an emerging beauty brand. SMM instructor at SKVOT school. Consults and develops SMM strategies for brands.. Darina Proshak. Owner of Dada Target agency, a targeting specialist with 8 years of experience. Over 500 successful cases in the USA, Canada, and Europe. Her team manages advertising budgets of up to $100,000 per project. Lecturer at Genius, Udemy, Webpromo, and other platforms, with over 25,000 students and an average rating of 4.8.. You can send a question to:. Contact person:. Anna Malikova. E-mail [email protected]. Contact Phone. 067 218 27 41.

About the Programme

SMM is evolving every year – algorithms, trends, new platforms, and tools. How can you stay ahead and make the most of social media?

EBA Management Development Centre Team invites you to take part in the absolutely new Online-Development Programme on Social Media Marketing.

Target аudience: middle SMM managers, brand managers, and marketers who aim to deepen their knowledge, master modern strategies, and learn how to work with key platforms in 2025.

What to Expect in the Program?

Building an SMM strategy for different markets and audiences.
Performance evaluation using Google Analytics, Facebook Insights, Meta Ads Manager.
Working with Instagram, TikTok, and YouTube algorithms.
Practical skills in copywriting, choosing communication channels, and working with designers.
The latest updates in targeted advertising and AI tools.

PROGRAM

Module 1. Building an SMM Strategy for Different Markets and Audiences – Zoya Lobod – September 9, 17:00 – 19:00

Setting goals and objectives for an SMM strategy.
Competitive analysis.
Target audience research and persona creation.
Tone of voice and stylistics as brand elements in SMM.
Content categorization and thematic content creation.
Promotion methods and additional audience engagement mechanics.

Module 2. Performance Evaluation (Google Analytics, Facebook Insights, Meta Ads Manager) – Olena Bohovyk – September 11, 17:00 – 19:00

Google Analytics 4 and its role in social media.
Facebook Insights: in-depth audience analysis.
Meta Ads Manager: assessing the effectiveness of ad campaigns.
How to compile a report for business and management?
Conclusions and Q&A.

Module 3. Instagram Algorithms in 2025: How to Work Efficiently? – Olena Bohovyk – September 16, 17:00 – 19:00

How Instagram evaluates content in 2025.
Engagement vs. Virality: What matters more?
Working with Reels: 2025 trends.
“Shadow bans,” blocking, hate speech, and how to avoid them.
Conclusions and Q&A.

Module 4. How to Make TikTok a Business Tool? – Olena Rozhyk – September 18, 17:00 – 19:00

How TikTok promotes small and medium businesses.
Platform algorithms: how to understand and use them.
Effective content formats in 2025.
Case studies from well-known brands and practical tips.

Module 5. YouTube as a Business Tool: A Comprehensive Approach to Channel Development – Olga Eksaurova – September 23, 17:00 – 19:00

Step-by-step YouTube channel development strategy (from competitor analysis to publishing and promotion).
Synergy of YouTube tools for maximum reach (Shorts, videos, posts, podcasts, live streams).
Successful implementation cases.
YouTube optimization: Key aspects of channel and video setup.
YouTube video promotion framework.
Key KPIs and YouTube analytics.
AI tools for YouTube content creation.

Module 6. Communication Channels – Kseniia Sergeieva – September 25, 17:00 – 19:00

Creative process: the advertising kitchen.
Steps to developing a communication strategy.
Understanding the target audience.
Communication channels: how to choose and use them effectively.

Module 7. How to Write Your Own Texts? – Kseniia Sergeieva – September 30, 17:00 – 19:00

Texts: close and distant from the target audience.
Practical exercise: “Introduction”.
Info style and where it is needed.
Practical exercise: “Editing”.
Psychological influence techniques.
Practical exercise: “Applying them”.

Module 8. How to Collaborate with a Designer? – Alisa Kravchenko & Maksym – October 2, 17:00 – 19:00

Key aspects of understanding designer collaboration.
How to write a clear technical task?
Practical exercise: identifying successful and unsuccessful briefs for different content types (with examples).
Constructive feedback for achieving marketing goals.
Practical exercise: refining a design mock-up.

Module 9. How to Work with Targeted Ads on Social Media? / How to Work with a Targeting Specialist? – Daryna Proshak – October 7, 17:00 – 19:00

Changes in targeting in 2025.
Artificial intelligence and its impact on ad settings.
How to check your team’s performance and key aspects to focus on.
How to choose the right targeting specialist.

Upon successful completion of the course, participants will receive a certificate of completion of the Online Development Program.

Trainers

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Zoya Lobod

Co-owner of LOBODS digital agency, SMM consultant with more than 8 years of work experience, officially certified Meta specialist

Olena Bohovyk

SMM strategist, creator, lecturer, and CEO of the SMM agency shche_ with over 12 years of experience. She is a lecturer in digital marketing and a curator of SMM courses. Brands she has worked with: Peugeot, DS, Opel, Citroen, Grace Tea, DIM, Hotline, McDonald’s, Sandora, Slovyanochka, Lenovo, Sony, Avon, KABANOSY, AXE, Rexona, Carlsberg Group, Limo, Osnovy Publishing, Royal Canin, and more. Expertise: SMM strategy, special projects, content production, visual branding, and SMM toolkits for brands.

Olena Rozhyk

Сontent marketer with over 6 years of experience and 100+ successfully completed projects. Brands she has collaborated with: ROZETKA, Philadelphia, ALLO, Aroma Kava, Sushi Master, Novyi Zir, and others.

Olga Eksaurova

YouTube marketer, certified YouTube specialist, consultant, and trainer. She has successfully collaborated with brand channels such as Huggies (Huggies Club), Kotex (Podruzhky), Dr. Silina Women's Health School, Orestokratiia, and is currently working on her own projects and agency collaborations. YouTube lecturer and trainer at Superludi, WebPromoExperts Academy, KAMA (Kyiv Academy of Media Arts). Corporate YouTube training for Robota.ua, Fozzy Group, Ukrainian Media Business Association, European Business Association, Deposit Guarantee Fund. Speaker at the Oschadbank "Build Your Own Business!" reality school and WebPromoExperts conferences. She is also the author of the Telegram channel about YouTube @youtubehive and a specialized channel about YouTube thumbnails @goodYTcovers. Additionally, she runs a YouTube channel dedicated to YouTube marketing.

Kseniia Sergieieva

Creative copywriter, scriptwriter, and communication strategist. She has worked with brands such as: Pepsi, MasterCard, Silpo, Garnier, the Planeta Kino cinema chain, as well as government institutions like the Central Election Commission (CEC) and Naftogaz Ukraine. She has developed brand tone of voice and ad scripts for over 50 brands. Speaker at KAMA, Bazilik, Projector, and LitOsvita creative schools. Conducted workshops for teams at Kyivstar, Silpo, Ukrsibbank, SoftServe, and leading Ukrainian advertising agencies. Annually trains about 100 new advertising professionals in her Creative Copywriting course, where she teaches media writing principles, unlocks creative potential, and helps brands shape their tone of voice.

Alisa Kravchenko

7 years of experience in SMM and creative marketing. She is a results-driven SMM specialist and copywriter. She has worked with market leaders McDonald's and PUMA Ukraine (agency Senate), as well as fashion brands J'amemme, Kulakovsky, and SAYYA (agency ready2wear). Her press releases have been featured in Vogue, Forbes, L'Officiel, and Harper's Bazaar. Additionally, she contributed to the development of one of Genesis's projects. Currently collaborates with THE HEART NOTE, an emerging beauty brand. SMM instructor at SKVOT school. Consults and develops SMM strategies for brands.

Darina Proshak

Owner of Dada Target agency, a targeting specialist with 8 years of experience. Over 500 successful cases in the USA, Canada, and Europe. Her team manages advertising budgets of up to $100,000 per project. Lecturer at Genius, Udemy, Webpromo, and other platforms, with over 25,000 students and an average rating of 4.8.