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Online-Development Programme on HR Brand: for Employer Brand Builders

HR and Recruitment Communication Leadership Marketing аnd PR Personal Effectiveness Personal Development Entrepreneurship Trends and Innovations People Management
  • Status:new season starts on October 21, 2025; 8 online classes of 2 hours each: October 21, 23, 28, 30, November 4, 6, 11, 13
  • Duration:21 October - 13 November
  • Language: Ukrainian
  • Time:17:00 - 19:00
  • Fee for EBA members:12650 UAH
  • Early Registration for EBA members:11000 UAH for EBA members till September 21
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  Online-Development Programme on HR Brand: for Employer Brand Builders. Date: 21 October2025. Time: 17:00 19:00. Language: Ukrainian. The EBA Management Development Centre Team invites you to the Online-Development Program on HR Brand: for Employer Brand Builders. Employer branding is not just about pretty words on a career page. It’s a strategic tool that attracts “their” people, builds team loyalty, and strengthens business goals.  THIS PROGRAM IS WORTH CHOOSING BECAUSE YOU WILL GET Understanding the components of an EB strategy for your company  A vision of how to work with a team and how to systematically approach the implementation of the direction  How to evaluate the work of an employer brand specialist  Feedback from the lecturer and discussion of participant cases  TARGET AUDIENCE     HR professionals who want to broadcast communication about their company systematically  Recruiters who shape tone of voice to attract new talent  PR managers who work with external manifestations and internal culture  Businesses who want to build loyalty and engagement, not just hire  FORMAT  Online program.  8 Ukrainian-language modules.  16 hours of training.  5:00 p.m. – 7:00 p.m.  PROGRAM  Module 1. Introduction: Intro to employer branding — October 21  Employer branding as a business function.  Employer brand VS company brand.  Typical mistakes when launching a direction.  Analysis: where are we now and what do people think of us?  Module 2. EVP: how to find and form an employer promise — October 23  EVP analysis: value, culture, benefits, tasks.  Formula for creating an offer.  Checking EVP for reality and attractiveness.  Module 3. Building a communications strategy: target audience, tone of voice and channels — October 28  Messages for different segments.  Own vs external platforms.  Social networks, career page, job platforms.  Module 4. External activities: events, partnerships, integrations — October 30  Events for candidates and employees.  How to convey values through experience.  Integration into existing events and organizing your own: principles and rules.  Module 5. Working with the media — November 2  Working with the media: how this tool works, why is it needed, is it possible to “cheat” for free participation.  Coverage of corporate social responsibility (CSR) projects.  Module 6. Internal communications: from recruitment to employee experience — November 4  How to adapt EVP to recruitment.  How to communicate with employees so that they recommend the company to their friends.  Module 7. Metrics: what and how to measure — November 11  Measuring brand awareness and attitude.  How to understand that you are growing.  What indicators to show to business.  How to “lobby” activities to key stakeholders.  Module 8. Practice: your strategy + feedback — November 13  Analysis of participants plans.  Discussion of practice cases.  Individual feedback.  After successfully completing the course, participants will receive a certificate of completion of the Online Development Program. Speakers. Hanna Leskiv. Employer branding consultant with 10+ years in strategic communications. Works with IT, gamedev, fintech and other niches. Launches EB from scratch, conducts honest audits and implements creative strategies to attract talent. Explains complex things in human language. Author of the Employer Brand Insights telegram channel.. You can send a question to:. Contact person:. Yuliia Hryshko. E-mail [email protected]. Contact Phone. 067 406 65 40.

About the Programme

The EBA Management Development Centre Team invites you to the Online-Development Program on HR Brand: for Employer Brand Builders. Employer branding is not just about pretty words on a career page. It’s a strategic tool that attracts “their” people, builds team loyalty, and strengthens business goals. 

THIS PROGRAM IS WORTH CHOOSING BECAUSE YOU WILL GET

  • Understanding the components of an EB strategy for your company 
  • A vision of how to work with a team and how to systematically approach the implementation of the direction 
  • How to evaluate the work of an employer brand specialist 
  • Feedback from the lecturer and discussion of participant cases 

TARGET AUDIENCE    

  • HR professionals who want to broadcast communication about their company systematically 
  • Recruiters who shape tone of voice to attract new talent 
  • PR managers who work with external manifestations and internal culture 
  • Businesses who want to build loyalty and engagement, not just hire 

FORMAT 

  • Online program. 
  • 8 Ukrainian-language modules. 
  • 16 hours of training. 
  • 5:00 p.m. – 7:00 p.m. 

PROGRAM 

Module 1. Introduction: Intro to employer branding — October 21 

  • Employer branding as a business function. 
  • Employer brand VS company brand. 
  • Typical mistakes when launching a direction. 
  • Analysis: where are we now and what do people think of us? 

Module 2. EVP: how to find and form an employer promise — October 23 

  • EVP analysis: value, culture, benefits, tasks. 
  • Formula for creating an offer. 
  • Checking EVP for reality and attractiveness. 

Module 3. Building a communications strategy: target audience, tone of voice and channels — October 28 

  • Messages for different segments. 
  • Own vs external platforms. 
  • Social networks, career page, job platforms. 

Module 4. External activities: events, partnerships, integrations — October 30 

  • Events for candidates and employees. 
  • How to convey values through experience. 
  • Integration into existing events and organizing your own: principles and rules. 

Module 5. Working with the media — November 2 

  • Working with the media: how this tool works, why is it needed, is it possible to “cheat” for free participation. 
  • Coverage of corporate social responsibility (CSR) projects. 

Module 6. Internal communications: from recruitment to employee experience — November 4 

  • How to adapt EVP to recruitment. 
  • How to communicate with employees so that they recommend the company to their friends. 

Module 7. Metrics: what and how to measure — November 11 

  • Measuring brand awareness and attitude. 
  • How to understand that you are growing. 
  • What indicators to show to business. 
  • How to “lobby” activities to key stakeholders. 

Module 8. Practice: your strategy + feedback — November 13 

  • Analysis of participants’ plans. 
  • Discussion of practice cases. 
  • Individual feedback. 

After successfully completing the course, participants will receive a certificate of completion of the Online Development Program. 

Trainers

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Hanna Leskiv
Employer branding consultant with 10+ years in strategic communications. Works with IT, gamedev, fintech and other niches. Launches EB from scratch, conducts honest audits and implements creative strategies to attract talent. Explains complex things in human language. Author of the Employer Brand Insights telegram channel.
Hanna Leskiv

You can send a question to:

Contact person:

Yuliia Hryshko

Contact
067 406 65 40
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