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EBA Marketing HUB in Kharkiv: Advertising Strategies on Facebook and Instagram

16/ 07/ 2020

The topic of discussion at the Marketing HUB was the targeted marketing strategies on Facebook and Instagram. Alyona Kotlyar, the Managing Partner of FSS Company, shared with the participants the principles of running the successful advertising campaigns in social media networks:

  • “Strategy-Content-Advertising” are the key elements of an efficient communication formula
  • Social Media Marketing with no budget is no longer effective
  • Tou should focus the ads to target the “warm” audiences while it brings more results
  • The settled advertising algorithms quickly become obsolete and should be constantly revisited
  • It takes on average 7-11 hits on the internet to deliver a sales lead
  • The best tools for acquiring new customers are website traffic analytics, installation of Facebook Pixels and re-targeting

Many thanks to the speaker for the up-to-date content and advice!

Speakers

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Olena Kotlyar
Managing Partner, FSS Consulting Company
Olena Kotlyar

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