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EBA Kharkiv MeetUp with Alyona Kotlyar: Effective SMM During the Pandemic Period – How to Communicate and Get New Customers

13/ 05/ 2021
  Effective SMM During the Pandemic Period: How to Communicate and Get New Customers was the topic of the meeting with Alyona Kotlyar, a managing partner of FSS Consulting Company and a specialist in systematic business promotion on the Internet. In the event, 5 main promotion strategies utilized in 2021 were analyzed: help with personal branding, a thematic group, creation of a branded web page, promotion through targeted advertising and third-party groups, communities and opinion leaders. Particular attention was paid to creating quality content, which should include live video / slide shows, live photos, etc. “It is also important to understand what your online audience needs, to create relevant and captivating content, ” emphasized the Speaker. As an example of modern entertainment content, the speaker highlighted 2021 SMM trends: remix content, memes, nostalgic marketing, etc. We thank Alyona Kotlyar for her practical and informative presentation and interesting examples. We also would like to thank the location partner, French Boulevard Mall, for their warm hospitality. Partner

Effective SMM During the Pandemic Period: How to Communicate and Get New Customers was the topic of the meeting with Alyona Kotlyar, a managing partner of FSS Consulting Company and a specialist in systematic business promotion on the Internet.

In the event, 5 main promotion strategies utilized in 2021 were analyzed: help with personal branding, a thematic group, creation of a branded web page, promotion through targeted advertising and third-party groups, communities and opinion leaders.

Particular attention was paid to creating quality content, which should include live video / slide shows, “live” photos, etc.

“It is also important to understand what your online audience needs, to create relevant and captivating content, ” emphasized the Speaker.

As an example of modern entertainment content, the speaker highlighted 2021 SMM trends: remix content, memes, nostalgic marketing, etc.

We thank Alyona Kotlyar for her practical and informative presentation and interesting examples. We also would like to thank the location partner, French Boulevard Mall, for their warm hospitality.

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