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Say goodbye to the old staff: Microsoft has announced the removal date for Outbound Marketing

03/ 09/ 2024
  In response to evolving marketing trends, Microsoft has been actively developing the Real-time Marketing module since 2021, gradually preparing it as a replacement for the original Outbound Marketing module. On August 13, 2024 Microsoft has officially announced the shutdown date for the Outbound Marketing module as a part of a transition timeline (see https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/transition-overview). Transition Timeline: Starting from August 2023, new users have access only to the Real-time Journeys module by default. Deploying Outbound Marketing required additional contact with Microsoft support. December 2, 2024 - social media posting and LinkedIn lead generation capabilities will be removed. June 30, 2025, the Outbound Marketing module will be removed. Existing users must migrate their processes from Outbound Marketing to Real-time Journeys before the transition deadline. For detailed guidance on preparing for this transition, refer to my article: ‘From Outbound Marketing to Real-time Journeys: How to Get Prepared for the Transition?’ on LinkedIn. If you have any questions about renewing licenses or migrating business processes from Outbound Marketing to the modern version of the solution - Real-time Journeys, please contact us by phone: +38 044 4902220, or by email: [email protected].

In response to evolving marketing trends, Microsoft has been actively developing the Real-time Marketing module since 2021, gradually preparing it as a replacement for the original Outbound Marketing module.

On August 13, 2024 Microsoft has officially announced the shutdown date for the Outbound Marketing module as a part of a transition timeline (see https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/transition-overview).

Transition Timeline:

  • Starting from August 2023, new users have access only to the Real-time Journeys module by default. Deploying Outbound Marketing required additional contact with Microsoft support.
  • December 2, 2024 – social media posting and LinkedIn lead generation capabilities will be removed.
  • June 30, 2025, the Outbound Marketing module will be removed. Existing users must migrate their processes from Outbound Marketing to Real-time Journeys before the transition deadline.

For detailed guidance on preparing for this transition, refer to my article: ‘From Outbound Marketing to Real-time Journeys: How to Get Prepared for the Transition?’ on LinkedIn.

If you have any questions about renewing licenses or migrating business processes from Outbound Marketing to the modern version of the solution – Real-time Journeys, please contact us by phone: +38 044 4902220, or by email: [email protected].

This material is provided by a member company or partner organization of the European Business Association as part of an informational collaboration. The Association is not responsible for the accuracy, completeness, or reliability of the information presented. The views, opinions, and recommendations expressed in this material are solely those of the authors and do not reflect the official position of the European Business Association.

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