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Odesa PR and Marketing HUB

25/ 11/ 2021
  On November 25, 2021, during the online meeting of the EBA Odesa PR & Marketing Hub, we talked about how to choose SMM and Digital tools that will suit your project. Together with Victoria Skidan, Head of Marketing at ‘’Inter Trans Logistics’’, participants learned about how SMM in B2B differs from SMM in B2C, why ‘’SMM-girl’’ or SMM-beginner will not save the business, how to set up a sales funnel with SMM, and understand targeting and arbitrage to understand exactly why to choose a project, because the right tools help marketers to optimize their time and maximize the effect of efforts in communication channels. We will leave some theses of the meeting here: Communication with business is different from communication with the end consumer. The main difference is the principle of building a promotion strategy. Thus, remember that the goal of the SMM in B2B is to create an image and reputation, and the goal of the SMM in B2B is to generate leads and improve sales. To not just collect likes on social networks, but to receive orders, set up a sales funnel whose top level is coverage, the second level is engagement, and the third level is conversions. Feel free to use the connection of the social network — CRM-system — e-mail distribution. Use contextual advertising to promote your product/service more dynamically, as according to its Google statistics it covers about 90% of the Internet audience. There are actually a lot of opportunities and SMM tools, but the first thing you need to remember is that any promotion starts with strategy, your goals, business processes and the study of the target audience. Understanding these basics will help you choose exactly those marketing tools that will work for the benefit of your project.Speakers. Вікторія Скідан. Керівник відділу маркетингу “Inter Trans Logistics”.

On November 25, 2021, during the online meeting of the EBA Odesa PR & Marketing Hub, we talked about how to choose SMM and Digital tools that will suit your project. Together with Victoria Skidan, Head of Marketing at ‘’Inter Trans Logistics’’, participants learned about how SMM in B2B differs from SMM in B2C, why ‘’SMM-girl’’ or SMM-beginner will not save the business, how to set up a sales funnel with SMM, and understand targeting and arbitrage to understand exactly why to choose a project, because the right tools help marketers to optimize their time and maximize the effect of efforts in communication channels.

We will leave some theses of the meeting here:

  • Communication with business is different from communication with the end consumer. The main difference is the principle of building a promotion strategy. Thus, remember that the goal of the SMM in B2B is to create an image and reputation, and the goal of the SMM in B2B is to generate leads and improve sales.
  • To not just collect likes on social networks, but to receive orders, set up a sales funnel whose top level is coverage, the second level is engagement, and the third level is conversions. Feel free to use the connection of the social network — CRM-system — e-mail distribution.
  • Use contextual advertising to promote your product/service more dynamically, as according to its Google statistics it covers about 90% of the Internet audience.

There are actually a lot of opportunities and SMM tools, but the first thing you need to remember is that any promotion starts with strategy, your goals, business processes and the study of the target audience. Understanding these basics will help you choose exactly those marketing tools that will work for the benefit of your project.

Speakers

1 / 1
Вікторія Скідан
Керівник відділу маркетингу “Inter Trans Logistics”
Вікторія Скідан

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