Western EBA PR HUB

31/ 03/ 2021

Communication strategy is a “must-have”! This was convincingly stated by the invited WUO PR Hub experts on March 31, 2021.

Orest Vachkov, CEO of FreshPR, and Oksana Koval, Communications, PR, and GR Department Manager at KERNEL, shared their thoughts and experience on new communication developments.

Oksana Koval emphasized that not knowing who you communicate with, how you communicate, and through which channels means zero efficiency and budget funds losses.

Orest Vachkov revealed several secrets in the successful communication strategy preparation, including:

  • Focus on the company’s values, 
  • Multi-scenario coverage, total digitalization, conciseness in strategy writing, and expanding both communication channels and target audience.

The expert also noted that today, customers explore more market opportunities, customer behavior, and product prospects, as well as engaging audiences to improve a product or service. That is how they establish more effective communication with potential buyers.

Long-term and flexibility of the communication system is almost one of the main recommendations of the event invited experts. 

You can get acquainted with the meeting record by sending a request to Olha.Didyk@eba.com.ua

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