Recently, the blog has become one of the most well-known content marketing tools in the world. For example, according to the Content Marketing Institute and MarketingProfs, three-quarters of companies use weblogs as business promotion tools, and 62% of companies believe in blogging efficiency. It allows the brand to interact with the audience at every stage of consumer travel. Companies have the opportunity to communicate with potential and existing customers in real time. It creates a positive business reputation and provides loyalty to the audience. And this arises the question of how to effectively use web pages in promoting business and how to start.
Natalie Chekan specially for EBA Odesa Marketing & PR HUB has revealed effective blogging techniques in business. The speaker focused participants on the rules, principles and features of high-quality content, the most important of them:
- A simple impulse to create a personal blog: attracting attention to oneself is a chance to attract to your business.
- Own style is a key secret in formation of a web resource value.
- Action plan for your page: the main idea, mission & principles of the blog + who are your future followers.
Only by observing the right approach and thoughtful actions, you can achieve success in promoting a personal brand online. Then you’ll get all the benefits of the blog: perspective, credibility, status, customers, connections and income. And remember, сonsumers begin to trust a particular person or group of people, and only than – a brand.