In the world of business, success is measured by numbers. The same is with social networks. Let’s take Facebook (FB) as an example: 15 years of existence = 1,5 bln of users! Looks impressive, doesn’t it? How to attract at least 1000 users to the business and make them become your customers, we found out at the EBA Marketing Committee meeting: Customers From FB – Engagement Strategies.
Alyona Kotlyar – Executive Partner of FSS Consulting Company; specialist in business systematization and promotion in Facebook (250+ successful advertising campaigns & 50+ promotion projects on a turnkey basis!) – told the participants about the latest trends of the social network namely Instagram Store, update for Messenger 4, expansion of advertising space, etc. We talked about FB opportunities for B2B & B2C and instruments for interaction with online audience; we discussed effective purchase funnel; shared useful lifehacks on FB advertising strategy development and implementation.
The speaker suggested using new theoretical knowledge in practice as soon as possible. Doing everything promptly and according to FB trends is the only way to make it work for the benefit of your business!