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Kharkiv Marketing Committee meeting

17/ 01/ 2018
  It is a well-known fact that the new generation of consumers perceives information differently and that most of them are visuals. Of course, this requires new marketing strategies in company positioning and its advertising. Nowadays, social networks are much more efficient than classic promotion methods, and YouTube being the most popular video platform exists not only for entertainment, but for business development and personal brand. Together with the broadcast journalist Oleksandr Symonenko, who started working on videomarketing when few if any had ever heard about it, we analyzed prominent videocontent examples and hidden YouTube facilities which can help the company to reach the brand new level.

It is a well-known fact that the new generation of consumers perceives information differently and that most of them are visuals. Of course, this requires new marketing strategies in company positioning and its advertising. Nowadays, social networks are much more efficient than classic promotion methods, and YouTube being the most popular video platform exists not only for entertainment, but for business development and personal brand.

Together with the broadcast journalist Oleksandr Symonenko, who started working on videomarketing when few if any had ever heard about it, we analyzed prominent videocontent examples and hidden YouTube facilities which can help the company to reach the brand new level.

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