The new book FAMILY BUSINESS is published with support of BDO in Ukraine

25/ 02/ 2020

“Family like branches on a tree, we all grow in different directions yet our roots remain as one”

Balance Business Books, with support of BDO in Ukraine, is publishing a novelty book, Family Business, by Justin B. Craig and Ken Moore.

The book summarizes best practices for long-range mentoring and long-term management of the company.

Fact: around 90% of global businesses are managed or controlled by families!

Based on examples of family-owned businesses around the world, the book reflects unique challenges that family business leaders encounter, and is a unique approach helping them survive and thrive across generations.

If you have established a business, whether it is a mini-bakery or a large corporation, do you think of becoming a business leader and involving your children? How to get them interested in family business? How to build an organizational structure to serve your family interests? How to solve specific problems of family business? The book is aimed at addressing these and many more questions.

This book is a story about business. It’s the history, and this distinguishes it from other books that can be found on the subject. This is neither a handbook or a biography, nor a panacea containing specific practical solutions. There is no a list of action, instructions or other tools. Instead, it focuses on helping you develop the thinking skills for managing a family business and realize its key differences from other types of business.

Book Family Business

  • Gives examples of family business leaders from around the world.
  • Describes particularly important aspects of successful management of family and commercial systems.
  • Provides brief examples of complex and internal mechanisms of family relationships, as well as examples of business mentoring.
  • Compares the existing homogeneity of traditional companies with the heterogeneity of family businesses.
  • Address the differences between family-owned businesses and traditional businesses leadership.

Alla Savchenko, President of BDO in Ukraine, has noticed in her opening words to the novelty book:

“… The founders put their family values in business development. Afterwards, these values will be transferred to lower levels, to managerial staff, until they become a criterion for team selection and cement the team in difficult times. At some points, it will be necessary to rely on expert evaluation and invite professionals from outside to managerial positions as independent thinking is critical, and successful family business is flexible, rather than conservative, although involving particular mechanisms.

Justin B. Craig and Ken Moor’s book will help you find answers to difficult questions, familiarize you with the architecture and mechanisms of development. Yet again, we will draw our focus toward values, traditions, mentoring. Nevertheless, we innovate by appreciating traditions. Let’s develop Ukrainian business!”

For more information about the book Family Business visit:


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