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First-ever joint program for retailers and distributors: synchronizing operations

14/ 11/ 2025
  Apple Consulting® and kmbs are launching a joint intensive program that, for the first time, brings retailers and distributors together in one room. The goal is to build a shared operational logic focused on the customer: less misalignment and waste, more traffic, stock turns, and profitability. What you will gain. Aligned rules for replenishment and inventory; a manageable assortment and fast SKU rotation; a clear role for retailers’ and distributors’ DCs; effective work with peaks, promotions, and seasonality. Separate focus will be given to products with short and long life cycles and long supply cycles (lead times): how to improve purchasing and stock turns despite these constraints. Who should attend. Owners/CEOs, COOs, Commercial Directors, logistics leaders, Category Managers, Procurement — everyone who wants transparent, controllable operations without constant firefighting. Come together as “retailer + distributor” teams. Invite your key partners and clients — we will align the rules from day one. Speakers: Oleksandr Berezhanskyi – Founder, BERTA GROUP (FMCG) Kostiantyn Melnykov – Founder, NTI Loyalty; former Marketing Director, “ATB-Market” Stepan Slynchuk – CEO, “Agromat”; former CEO, SOVA Jewelry House Urfan Huliiev – CEO, “ASNOVA HOLDING” Andrii Makhovskyi – CMO, SAV-ORBICO Yulia Plieva – Founder and CEO, Apple Consulting® Oleksandr Sokolenko – Director of Change Implementation, Apple Consulting® 🗓️ 1–4 December | 📍 Kyiv + online Registration via the link

Apple Consulting® and kmbs are launching a joint intensive program that, for the first time, brings retailers and distributors together in one room. The goal is to build a shared operational logic focused on the customer: less misalignment and waste, more traffic, stock turns, and profitability.

What you will gain. Aligned rules for replenishment and inventory; a manageable assortment and fast SKU rotation; a clear role for retailers’ and distributors’ DCs; effective work with peaks, promotions, and seasonality. Separate focus will be given to products with short and long life cycles and long supply cycles (lead times): how to improve purchasing and stock turns despite these constraints.

Who should attend. Owners/CEOs, COOs, Commercial Directors, logistics leaders, Category Managers, Procurement — everyone who wants transparent, controllable operations without constant firefighting.

Come together as “retailer + distributor” teams. Invite your key partners and clients — we will align the rules from day one.

Speakers:

  • Oleksandr Berezhanskyi – Founder, BERTA GROUP (FMCG)
  • Kostiantyn Melnykov – Founder, NTI Loyalty; former Marketing Director, “ATB-Market”
  • Stepan Slynchuk – CEO, “Agromat”; former CEO, SOVA Jewelry House
  • Urfan Huliiev – CEO, “ASNOVA HOLDING”
  • Andrii Makhovskyi – CMO, SAV-ORBICO
  • Yulia Plieva – Founder and CEO, Apple Consulting®
  • Oleksandr Sokolenko – Director of Change Implementation, Apple Consulting®

🗓️ 1–4 December | 📍 Kyiv + online

Registration via the link

This material is provided by a member company or partner organization of the European Business Association as part of an informational collaboration. The Association is not responsible for the accuracy, completeness, or reliability of the information presented. The views, opinions, and recommendations expressed in this material are solely those of the authors and do not reflect the official position of the European Business Association.

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