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PR and Marketing Community meeting in Lviv “Reputation Formula: Impact on Business”

On June 6, a joint event of the PR hubs of the Kyiv and Western Ukrainian offices of the European Business Association took place, dedicated to the topic of reputation and its impact on business.

During the event, the results of a survey of PR and marketing specialists of the EBA and the results of global research on reputation were presented. And within the framework of the discussion panel, together with invited speakers,we searched for answers to the questions of where the reputation of brands and companies “lives” today, how the role and weight of reputation has changed during the full-scale war, and what are the biggest difficulties in the context of reputation formation. Of course, we talked about cases from our own experience of the positive or negative impact of reputation on business and about the main conclusions that companies have drawn from these situations.

We hope that this conversation was useful and interesting for the participants and helped them to better understand and derive the “formula” of reputation for their own business. We also thank the participants for their active participation and networking, openness to new professional acquaintances and communication.

We want to thank our wonderful speakers for taking the time to join our conversation – Maria Kucherenko, Director of Corporate Reputation and Sustainable Development, SoftServe, Taras Masełko, PR Director of the “!FEST Holding of Emotions, Natalia Ulynets, Founder and Director, Perfect PR, Anton Fedchenko, Director of Communications, Rarog Group and Lviv Defense Cluster.

Together with the partner of the event – the Charity Project “Birds of Victory” – we managed to raise 16 thousand hryvnias for the purchase of a drone for the 420th Separate Rifle Battalion. We thank the brave boys and girls in the Armed Forces of Ukraine for the opportunity to hold such meetings!

We also want to express our gratitude to all our friends and partners who helped us in holding this event: the main partner – Ukrsibbank; location partner – Futura Hub; Perfect PR agency – for organizational support; Morshynska and Coca-Cola – for cool drinks.

We were very glad to see you and see you at the next meetings!

Main partner



Location Partner

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