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EBA Dnipro PR & Marketing Hub: In-house vs Outsourcing: Who will make your digital marketing effective?

The main goal of a marketer and business owner is to establish effective interactions with customers and partners using Internet marketing tools. Who can handle this task better: the company's own marketing department or outsourced specialists? Where can a marketer find real specialists who will help manage a marketing strategy? Together with expert Irina Tsvinkailo, during the EBA Dnipro PR & Marketing Hub meeting, we received answers to these questions and considered the following topics:

  • What to choose: an outsourcing agency or your own marketing department? Advantages and disadvantages of each option.
  • KPIs for tracking marketing performance.
  • How to choose a partner agency, what to pay attention to.
  • How to build effective work with a marketing agency.
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