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How Ukrainian suppliers can work with METRO

16/ 10/ 2026
  On 29 September, the European Business Association, together with Global Business for Ukraine and METRO AG, held an informative webinar “Non-Food Procurement Landscape at METRO”.   The event brought together Ukrainian businesses interested in expanding their cooperation with METRO and learning more about the opportunities and requirements for potential suppliers. During the webinar, the METRO AG team – Illa Brockmeyer, Andrea Wagner and Vladislav Vladislavov – shared insights into the company’s procurement approach and the expectations for new partners.   What does METRO look for in non-food suppliers?   Today, METRO is a multichannel wholesaler combining a network of wholesale stores, comprehensive delivery services, and an online marketplace, all supported by digital solutions.   For Ukrainian suppliers, cooperation with METRO can provide an opportunity to expand into international markets. Through its supplier development activities, METRO supports businesses in building their capacity and meeting the requirements of foreign markets.   The discussion covered current trends shaping demand in the non-food sector, key product categories, and opportunities for potential new suppliers. Participants also learned more about the quality standards, compliance requirements, and EU legislation that businesses need to consider when establishing a partnership with METRO.   Currently, products in focus in the non-food category at METRO include professional kitchenware, tableware, signage and candles, storage solutions, indoor and outdoor furniture, charcoal, cleaning products, and office supplies.    How can Ukrainian businesses apply?   Ukrainian suppliers interested in exploring cooperation with METRO are welcome to apply through the EuroConnect project, implemented by Global Business for Ukraine and the European Business Association together with METRO AG.   The EuroConnect project aims to strengthen cooperation between Ukrainian and EU companies and provide suppliers of food and non-food products with an opportunity to enter into dialogue with METRO, a leading international wholesaler. Since 2023, more than 30 Ukrainian suppliers have applied through the project.  What should suppliers prepare before applying?   Based on the discussion, businesses interested in cooperation with METRO should consider several important areas: Experience with HoReCa and EU imports is an advantage Knowledge of the EU market and its requirements, including product, import, and sustainability requirements, is essential In-depth product and process expertise, as well as an interest in innovation and responsible sourcing, are important Businesses are expected to have their own production facilities or an established track record of cooperation with producers Suppliers should be efficient, solution-oriented, and responsive Meeting these recommendations can help businesses better prepare for discussions with the METRO procurement team and demonstrate their readiness for international cooperation.   Apply through EuroConnect   The application forms will be thoroughly reviewed, and eligible suppliers shortlisted for the next stage will be invited to meetings with the METRO procurement team to present their businesses and products. Further details on the next steps will be communicated directly to shortlisted candidates.   More information about the EuroConnect project and its requirements is available here.   Applications: For food suppliers For non-food suppliers We look forward to receiving applications from Ukrainian businesses interested in developing their international partnerships and wish all applicants success in the selection process.
On 29 September, the European Business Association, together with Global Business for Ukraine and METRO AG, held an informative webinar “Non-Food Procurement Landscape at METRO”.
 
The event brought together Ukrainian businesses interested in expanding their cooperation with METRO and learning more about the opportunities and requirements for potential suppliers. During the webinar, the METRO AG team – Illa Brockmeyer, Andrea Wagner and Vladislav Vladislavov – shared insights into the company’s procurement approach and the expectations for new partners.
 
What does METRO look for in non-food suppliers?
 
Today, METRO is a multichannel wholesaler combining a network of wholesale stores, comprehensive delivery services, and an online marketplace, all supported by digital solutions.
 
For Ukrainian suppliers, cooperation with METRO can provide an opportunity to expand into international markets. Through its supplier development activities, METRO supports businesses in building their capacity and meeting the requirements of foreign markets.
 
The discussion covered current trends shaping demand in the non-food sector, key product categories, and opportunities for potential new suppliers. Participants also learned more about the quality standards, compliance requirements, and EU legislation that businesses need to consider when establishing a partnership with METRO.
 
Currently, products in focus in the non-food category at METRO include professional kitchenware, tableware, signage and candles, storage solutions, indoor and outdoor furniture, charcoal, cleaning products, and office supplies. 
 
How can Ukrainian businesses apply?
 
Ukrainian suppliers interested in exploring cooperation with METRO are welcome to apply through the EuroConnect project, implemented by Global Business for Ukraine and the European Business Association together with METRO AG.
 
The EuroConnect project aims to strengthen cooperation between Ukrainian and EU companies and provide suppliers of food and non-food products with an opportunity to enter into dialogue with METRO, a leading international wholesaler. Since 2023, more than 30 Ukrainian suppliers have applied through the project. 
What should suppliers prepare before applying?
 
Based on the discussion, businesses interested in cooperation with METRO should consider several important areas:
  • Experience with HoReCa and EU imports is an advantage
  • Knowledge of the EU market and its requirements, including product, import, and sustainability requirements, is essential
  • In-depth product and process expertise, as well as an interest in innovation and responsible sourcing, are important
  • Businesses are expected to have their own production facilities or an established track record of cooperation with producers
  • Suppliers should be efficient, solution-oriented, and responsive
Meeting these recommendations can help businesses better prepare for discussions with the METRO procurement team and demonstrate their readiness for international cooperation.
 
Apply through EuroConnect
 
The application forms will be thoroughly reviewed, and eligible suppliers shortlisted for the next stage will be invited to meetings with the METRO procurement team to present their businesses and products. Further details on the next steps will be communicated directly to shortlisted candidates.
 
More information about the EuroConnect project and its requirements is available here.
 
Applications:
We look forward to receiving applications from Ukrainian businesses interested in developing their international partnerships and wish all applicants success in the selection process.

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