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What is the secret of your strength, dear brand?

04/ 08/ 2021
  Creating a strong brand is not an easy task, however, everything is possible due to comprehensive development. After all, a brand is much more than just a website, business cards, logos, and advertising. A brand is a place in the market. On August 4, 2021, during the EBA Odesa PR and Marketing Hub Meeting, we considered building a strong brand in terms of psychology, design, and marketing and learned the answers to two key questions: what a brand should say and what it should do to be noticed and chosen? This was told to us by our regular speakers in the field of marketing, creativity, and design thinking, co-founders of the creative agency 4Press and business intelligence GreenDuck: Kateryna Vershinina, designer, creative director, Andriy Salamatov, Chairman of the EBA Odesa PR and Marketing Hub, psychologist, new business director and Olena Fomina, designer, art director of the company. In particular, participants learned that product development, marketing and promotion are conducted in the following order: from brand and positioning to strategic decisions and documents. All this will help to understand in which direction to move, which audience to look for and attract, which channels to choose for advertising. And then, based on the results of strategies, specific tools are developed and implemented. We are sure that attention to detail and a conscious set of actions help the brands go into orbit and reach their heights! Thanks to the speakers for helpful tips!

Creating a strong brand is not an easy task, however, everything is possible due to comprehensive development. After all, a brand is much more than just a website, business cards, logos, and advertising. A brand is a place in the market.

On August 4, 2021, during the EBA Odesa PR and Marketing Hub Meeting, we considered building a strong brand in terms of psychology, design, and marketing and learned the answers to two key questions: what a brand should say and what it should do to be noticed and chosen? This was told to us by our regular speakers in the field of marketing, creativity, and design thinking, co-founders of the creative agency 4Press and business intelligence GreenDuck: Kateryna Vershinina, designer, creative director, Andriy Salamatov, Chairman of the EBA Odesa PR and Marketing Hub, psychologist, new business director and Olena Fomina, designer, art director of the company.

In particular, participants learned that product development, marketing and promotion are conducted in the following order: from brand and positioning to strategic decisions and documents. All this will help to understand in which direction to move, which audience to look for and attract, which channels to choose for advertising. And then, based on the results of strategies, specific tools are developed and implemented.

We are sure that attention to detail and a conscious set of actions help the brands go into orbit and reach their heights! Thanks to the speakers for helpful tips!

Speakers

1 / 3
Kateryna Vershynina
Co-Founder of Creative Agency 4Press
Andriy Salamatov
Co-Founder of Creative Agency 4Press
Олена Фоміна
Співзасновниця креативного агентства 4Press і бізнес-розвідки GreenDuck, дизайнер, арт-директор
Kateryna Vershynina
Andriy Salamatov
Олена Фоміна

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