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A new season of PR and Marketing meetings has started at the EBA!

01/ 02/ 2022
    The EBA PR & Marketing Committee started the new season of meetings last week. We were very pleased to see all the participants, as this is the first time in two years that we managed to gather offline as the Committee to discuss the latest industry news and communicate in an informal way. At the beginning of the meeting, we outlined the key priorities of the Committee for 2022. And these include:  Initiating active interaction between the Committee members: exchange of experience, contacts, networking; Helping companies develop their brand manifestations through the platforms of the Association; Holding PR & Marketing training meetings online and offline; Promoting further digitalization through the channels of the Association. Next, we moved on to the presentation and discussion of the results of the survey on marketing and PR trends. Thus, the Committee members name the following as the main factors that will affect their work in 2022: personalization, omnichannel, emotionality, digitalization, brand collaboration, sustainability, hybrid format, development of niche social networks, e-commerce growth, pandemic impact, video content, influencers, the fight for talent, the development of corporate media and UGC. The invited speakers - Maryna Solovyova, an expert in sustainable communications, and Valeria Tolochyna, Chief Marketing Officer of MEGOGO - helped us to break down these trends. Each of them emphasized the sustainability of communications and a balanced approach to popular tendencies. Thus, Maryna Solovyova recommended that all business communications can be sorted by 17 UN Sustainable Development Goals and used as a coordinate system to identify strengths and weaknesses. According to Valeria Tolochyna, creating less noise in times of information saturation is also about sustainability. In recent years, information noise has reached a boiling point and it has become much harder for brands to gain attention. So, it is worth thinking about reducing the number of communications in favor of their quality. In addition, we asked the speakers for recommendations on how to communicate when there is information overload, lack of resources, and other challenges of 2022. Key tips are to keep the common sense, adequately assess capabilities, get together, be authentic, and not fear to say no. We thank the guests for their active participation and interesting Q&A session on anti-trends, offline/online development, communication failures in 2021, and formats of the future. We were sincerely glad to see each guest and look forward to preparing for new meetings this year. We are also grateful to our wonderful speakers, as well as friends who helped make the event special: the main partner of the event – Winner, the location partner – MacPaw Space, catering partner – La Famiglia Catering, drinks & water partners – Carlsberg Ukraine, Koblevo, Morshynska, and Borjomi.
01/

 

The EBA PR & Marketing Committee started the new season of meetings last week. We were very pleased to see all the participants, as this is the first time in two years that we managed to gather offline as the Committee to discuss the latest industry news and communicate in an informal way.

At the beginning of the meeting, we outlined the key priorities of the Committee for 2022. And these include: 

  • Initiating active interaction between the Committee members: exchange of experience, contacts, networking;
  • Helping companies develop their brand manifestations through the platforms of the Association;
  • Holding PR & Marketing training meetings online and offline;
  • Promoting further digitalization through the channels of the Association.

Next, we moved on to the presentation and discussion of the results of the survey on marketing and PR trends. Thus, the Committee members name the following as the main factors that will affect their work in 2022: personalization, omnichannel, emotionality, digitalization, brand collaboration, sustainability, hybrid format, development of “niche” social networks, e-commerce growth, pandemic impact, video content, influencers, the fight for talent, the development of corporate media and UGC.

The invited speakers – Maryna Solovyova, an expert in sustainable communications, and Valeria Tolochyna, Chief Marketing Officer of MEGOGO – helped us to break down these trends. Each of them emphasized the sustainability of communications and a balanced approach to popular tendencies. Thus, Maryna Solovyova recommended that all business communications can be sorted by 17 UN Sustainable Development Goals and used as a coordinate system to identify strengths and weaknesses.

According to Valeria Tolochyna, creating less noise in times of information saturation is also about sustainability. In recent years, information noise has reached a boiling point and it has become much harder for brands to gain attention. So, it is worth thinking about reducing the number of communications in favor of their quality. In addition, we asked the speakers for recommendations on how to communicate when there is information overload, lack of resources, and other challenges of 2022. Key tips are to keep the common sense, adequately assess capabilities, get together, be authentic, and not fear to say no.

We thank the guests for their active participation and interesting Q&A session on anti-trends, offline/online development, communication failures in 2021, and formats of the future. We were sincerely glad to see each guest and look forward to preparing for new meetings this year.

We are also grateful to our wonderful speakers, as well as friends who helped make the event special: the main partner of the event – Winner, the location partner – MacPaw Space, catering partner – La Famiglia Catering, drinks & water partners – Carlsberg Ukraine, Koblevo, Morshynska, and Borjomi.

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