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Seven Lifehaks in Marketing

06/ 06/ 2018
  Author: Viktoria Konstantinova, marketing expert, strategist, consultant, coach Networking - is a self-PR, a part of marketing for the company,  new acquaintances, and access to the necessary personalities! While we are just beginning to pay attention to this channel of communication, the whole world uses it actively and successfully. Every weekend without exception in Central Park, New York, hundreds of people in the same T-shirts run or ride bicycles. If your company or organization to which you belong is satisfied with a mini-race (often charitable), then you simply do not have a moral right to not participate. After all, this is the same networking where you show yourself in all its glory. In this case, the main thing is participation, especially long conversations after the race. Naturally, for the company it is PR and social responsibility (activity). Weekends in the administration of the park are scheduled for months ahead and hundreds of T-shirts have already been booked for many, many races by the participants. meetup.com is one of the most popular networking web-sites. Thanks to the resource hundreds of meetings are held daily: thematic, for adults and children, by specialties and interests, even by districts. The main goal is to get new useful acquaintances. You can join any MITAPU or create your own meeting, because all the meetings are created by someone from the users, the site is only a platform-site where the announcements about the events are posted. Its useful to get acquainted, you need to get acquainted, to get acquainted is vital! This is the basis of existence, which will help you to find a job, enroll a child in a kindergarten, find colleagues in your industry and so on within an endless list. An excellent example of networking, bordering with business. New York Cares is a non-governmental organization where anyone can become a volunteer and help: financially or, more often, to participate in activities. Literally every New Yorker considers it his duty to pay back the society in which he lives, invest his time and knowledge, skills in those who need it today, for the development of the city and the country. Being a member of this organization (or any other volunteer) is considered very honorable and status. Therefore, for example, on Sunday dinner at the church you can meet interesting and high-ranking people who will help prepare a dinner with you. Networking in its pure form! The first persons of the companies do not hesitate to clean carrots, they even do it with pleasure. What makes the company not faceless, but alive, moreover - interesting, social and human. In the schedule of the CEO of companies, participation in many activities is mandatory: one has to be a marathoner, a cook and an English teacher. The benefit is comprehensive, an absolute win-win situation: self-PR for CEO, the communication channel for the company and  increased attention and the high level of the event because of guest star.

Author: Viktoria Konstantinova, marketing expert, strategist, consultant, coach

Networking – is a self-PR, a part of marketing for the company,  new acquaintances, and access to the necessary personalities!

While we are just beginning to pay attention to this channel of communication, the whole world uses it actively and successfully. Every weekend without exception in Central Park, New York, hundreds of people in the same T-shirts run or ride bicycles. If your company or organization to which you belong is satisfied with a mini-race (often charitable), then you simply do not have a moral right to not participate. After all, this is the same networking where you show yourself in all its glory. In this case, the main thing is participation, especially long conversations after the race. Naturally, for the company it is PR and social responsibility (activity). Weekends in the administration of the park are scheduled for months ahead and hundreds of T-shirts have already been booked for many, many races by the participants.

meetup.com is one of the most popular networking web-sites. Thanks to the resource hundreds of meetings are held daily: thematic, for adults and children, by specialties and interests, even by districts. The main goal is to get new useful acquaintances. You can join any MITAPU or create your own meeting, because all the meetings are created by someone from the users, the site is only a platform-site where the announcements about the events are posted. It’s useful to get acquainted, you need to get acquainted, to get acquainted is vital! This is the basis of existence, which will help you to find a job, enroll a child in a kindergarten, find colleagues in your industry and so on within an endless list. An excellent example of networking, bordering with business.

New York Cares is a non-governmental organization where anyone can become a volunteer and help: financially or, more often, to participate in activities. Literally every New Yorker considers it his duty to pay back the society in which he lives, invest his time and knowledge, skills in those who need it today, for the development of the city and the country.

Being a member of this organization (or any other volunteer) is considered very honorable and status. Therefore, for example, on Sunday dinner at the church you can meet interesting and high-ranking people who will help prepare a dinner with you. Networking in its pure form! The first persons of the companies do not hesitate to clean carrots, they even do it with pleasure. What makes the company not faceless, but alive, moreover – interesting, social and human. In the schedule of the CEO of companies, participation in many activities is mandatory: one has to be a marathoner, a cook and an English teacher. The benefit is comprehensive, an absolute win-win situation: self-PR for CEO, the communication channel for the company and  increased attention and the high level of the event because of guest star.

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