The Sheffield MBA Workshop: Message Appeals: Grab Your Customers’ Attention!

16/ 05/ 2019


According to the Labor Market Index of the Western Region, for the second year in a row, companies say they need sales managers. After all, the increase in the number of customers depends on the profit and, as a consequence, the growth and development of each company. But how to attract customers’ attention and become recognizable to them, when the eye of each of us sees about 3000 to 3500 messages from brands every day?

The participants in our meeting with the charismatic Chris Liassides, a senior lecturer at the Faculty of the University of Sheffield, already know that there are scientifically proven methods of reporting messages that increase interest in the brand, in particular through:

  • Humor
  • Fear
  • Sexuality
  • Celebrities

You can also use – lifestyles, other experience, scientific justification, technical expertise, change the mood of the presentation or choose a vivid image.

How each of the messages tested themselves, as well as the success of the advertising campaigns of the most famous brands!

Thanks to the educational partner – The University of Sheffield International Faculty City College in Kyiv for the opportunity to learn the world-class MVA, because this university is among the top 100 universities in the world.

We are thankful to Business Hub for the atmosphere, and Chef Catering and Leo Coffee for a tasty morning.


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Christos Liassides
Academis Director of Postgraduate Studies, Senior Lecturer, The University of Sheffield International Faculty (UK)
Christos Liassides


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