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Working with reputation: basics and new challenges

12/ 10/ 2023
    It takes years to build a reputation and minutes to lose it. That is why working with reputation is such a complex and delicate task. However, it can be simplified by systematizing knowledge about reputation - what are its characteristics, where does it live, what are the levels of reputation, how does it work, what business indicators does it correlate with and what does it influence. These and other practical issues of reputation management were the focus of the EBA Marketing and PR Committees meeting Working with Reputation: Basics and New Challenges on October 10. Together with Natalia Ulynets, Founder and Director of Perfect PR Communications Agency, we discussed the intricacies and mechanisms of reputation building, reputational virtues, and the rules of dealing with crises and the peculiarities of communication in wartime. We are sincerely grateful to Natalia Ulynets and the Perfect PR team for their partnership and long-term cooperation, and to all the guests of the event for the great company and discussion!
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It takes years to build a reputation and minutes to lose it. That is why working with reputation is such a complex and delicate task. However, it can be simplified by systematizing knowledge about reputation – what are its characteristics, where does it live, what are the levels of reputation, how does it work, what business indicators does it correlate with and what does it influence.

These and other practical issues of reputation management were the focus of the EBA Marketing and PR Committee’s meeting “Working with Reputation: Basics and New Challenges” on October 10. Together with Natalia Ulynets, Founder and Director of Perfect PR Communications Agency, we discussed the intricacies and mechanisms of reputation building, reputational virtues, and the rules of dealing with crises and the peculiarities of communication in wartime.

We are sincerely grateful to Natalia Ulynets and the Perfect PR team for their partnership and long-term cooperation, and to all the guests of the event for the great company and discussion!

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