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Celebrity Marketing Trends: Case Studies from Carlsberg, McDonald’s and Philips

date: 11/06/2026

On 11 June, the Marketing and Communications Committee of the European Business Association held an event titled “Celebrity Marketing Trends: Case Studies from Carlsberg, McDonald’s and Philips”. Representatives of leading companies discussed the current landscape of celebrity collaborations and key trends shaping this market.

Read the event report

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Nationwide Minute of Silence
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09:00
Nationwide Minute of Silence
Let us honor the memory of all those who lost their lives in russia’s war against Ukraine
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