The first module of PMD Pre-MBA “Contemporary Marketing Principles”
If you have always believed that we have only one brain, you have been deeply mistaken! There are 36 grouped neurosysytems which can be classifies into 3 main brains: Action Brain, Thinking Brain and Emotional Brain. These three brain approach helps us to understand organisational change and human behaviuor in organisations.
Special thanks to our partners: CITY College, International Faculty of the University of Sheffield, Japan Tobacco International (JTI), Radisson Blu.