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Best customer experience and consumer loans: OTP BANK among top five in the “TopFinance-2026” ranking

17/ 03/ 2026
  OTP BANK JSC has been ranked among the top five banking institutions in the nominations “Best Customer Experience” and “Best Consumer Loans” in the annual “TopFinance-2026” ranking organized by TOP-100. Ratings of the Largest magazine and the business portal delo.ua. “Customer satisfaction is one of our key performance indicators. Over the years, the Bank has invested both financial resources and significant efforts to ensure that our clients receive only the best possible experience when interacting with us. People turn to the Bank when they face challenges or have a specific ‘pain point’, and our task is to find the most optimal solution as quickly as possible — to advise, assist, and guide the client toward the desired outcome. After that, we continue improving our processes and products so that customers do not encounter similar issues in the future,” said Oleksandr Rassakhatskyi, Head of Customer Experience Management at OTP BANK. According to him, the NPS level at OTP BANK (Net Promoter Score — a customer loyalty index based on the willingness of clients to recommend a product or service) continues to grow steadily. “This indicator confirms our responsible approach to supporting clients and highlights the high level of professionalism of our managers who respond to customer requests,” he added. It should be recalled that OTP BANK recently won the “Best Loan for Spring Purchases” nomination as part of the annual Prostobank Awards 2026.

OTP BANK JSC has been ranked among the top five banking institutions in the nominations “Best Customer Experience” and “Best Consumer Loans” in the annual “TopFinance-2026” ranking organized by TOP-100. Ratings of the Largest magazine and the business portal delo.ua.

“Customer satisfaction is one of our key performance indicators. Over the years, the Bank has invested both financial resources and significant efforts to ensure that our clients receive only the best possible experience when interacting with us. People turn to the Bank when they face challenges or have a specific ‘pain point’, and our task is to find the most optimal solution as quickly as possible — to advise, assist, and guide the client toward the desired outcome. After that, we continue improving our processes and products so that customers do not encounter similar issues in the future,” said Oleksandr Rassakhatskyi, Head of Customer Experience Management at OTP BANK.

According to him, the NPS level at OTP BANK (Net Promoter Score — a customer loyalty index based on the willingness of clients to recommend a product or service) continues to grow steadily. “This indicator confirms our responsible approach to supporting clients and highlights the high level of professionalism of our managers who respond to customer requests,” he added.

It should be recalled that OTP BANK recently won the “Best Loan for Spring Purchases” nomination as part of the annual Prostobank Awards 2026.

This material is provided by a member company or partner organization of the European Business Association as part of an informational collaboration. The Association is not responsible for the accuracy, completeness, or reliability of the information presented. The views, opinions, and recommendations expressed in this material are solely those of the authors and do not reflect the official position of the European Business Association.

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