Key priorities of EBA’s work in 2025

10/ 02/ 2025

Business is entering 2025 with an even greater sense of uncertainty than in previous years of the full-scale invasion. The past year was challenging due to intense fighting and enemy advances on the frontlines, new infrastructure destruction, attacks on the energy sector, business losses, and the continuous terror against the population. Despite this, the country remains resilient, and businesses continue to endure and adapt to new challenges. Among the European Business Association’s member companies, 70% plan to continue investing in Ukraine, while 59% will implement social initiatives. Ukraine maintains a relatively stable macroeconomic situation, supported by continued international backing. The countrys course toward European integration remains unchanged and is set to reach a new stage in 2025 with the opening of the first negotiation cluster. Last year, Ukraine’s real GDP grew by 3.4%, and gradual currency liberalization continued. In 2025, 72% of member companies expect revenue growth in hryvnia, while 43% anticipate growth in dollars. The greatest uncertainty for the coming year stems from the so-called “Trump factor.” Geopolitical instability creates new risks for Ukraine. At the same time, much also depends on our own actions. Therefore, in 2025, the European Business Association plans to advocate even more actively for the interests of fair business, support European integration efforts, and contribute to the development of Ukraine’s business environment. We will pursue these objectives through seven key priorities for 2025: Harmonizing national legislation with EU regulations and facilitating integration processes, including active participation in negotiation groups. Focusing on human capital in business, particularly by improving employee reservation procedures to balance the country’s economic interests. Facilitating Ukraine-EU international trade, especially in logistics and customs clearance harmonization. Supporting further currency liberalization as a tool to encourage existing and potential investors. Enhancing energy resilience and efficiency. Expanding awareness of financing opportunities for businesses and risk insurance instruments. Promoting Ukraine’s economic recovery, particularly in frontline regions. Anna Derevyanko. Executive Director of the European Business Association. After three years of full-scale war, businesses have adapted to nearly all challenges and found a new equilibrium. However, difficulties continue to accumulate and intensify, including workforce shortages, energy sector challenges, access to financing, and asset risks. Nevertheless, according to our estimates, companies will continue operations in 2025 regardless of whether hostilities persist. At the same time, establishing a lasting and just peace, along with the beginning of reconstruction, would provide a new impetus for business activity in Ukraine. In any case, we are preparing for a productive year. Our team’s focus will be on European integration efforts, as our experts are part of the negotiation groups. We will continue working to improve the legislative and regulatory framework and maintain dialogue with the government on all critical business issues.

Despite this, the country remains resilient, and businesses continue to endure and adapt to new challenges. Among the European Business Association’s member companies, 70% plan to continue investing in Ukraine, while 59% will implement social initiatives.

Ukraine maintains a relatively stable macroeconomic situation, supported by continued international backing. The country’s course toward European integration remains unchanged and is set to reach a new stage in 2025 with the opening of the first negotiation cluster. Last year, Ukraine’s real GDP grew by 3.4%, and gradual currency liberalization continued. In 2025, 72% of member companies expect revenue growth in hryvnia, while 43% anticipate growth in dollars.

The greatest uncertainty for the coming year stems from the so-called “Trump factor.” Geopolitical instability creates new risks for Ukraine. At the same time, much also depends on our own actions. Therefore, in 2025, the European Business Association plans to advocate even more actively for the interests of fair business, support European integration efforts, and contribute to the development of Ukraine’s business environment.

We will pursue these objectives through seven key priorities for 2025:

Harmonizing national legislation with EU regulations and facilitating integration processes, including active participation in negotiation groups.
Focusing on human capital in business, particularly by improving employee reservation procedures to balance the country’s economic interests.
Facilitating Ukraine-EU international trade, especially in logistics and customs clearance harmonization.
Supporting further currency liberalization as a tool to encourage existing and potential investors.
Enhancing energy resilience and efficiency.
Expanding awareness of financing opportunities for businesses and risk insurance instruments.
Promoting Ukraine’s economic recovery, particularly in frontline regions.

Anna Derevyanko Executive Director of the European Business Association

After three years of full-scale war, businesses have adapted to nearly all challenges and found a new equilibrium. However, difficulties continue to accumulate and intensify, including workforce shortages, energy sector challenges, access to financing, and asset risks. Nevertheless, according to our estimates, companies will continue operations in 2025 regardless of whether hostilities persist. At the same time, establishing a lasting and just peace, along with the beginning of reconstruction, would provide a new impetus for business activity in Ukraine. In any case, we are preparing for a productive year. Our team’s focus will be on European integration efforts, as our experts are part of the negotiation groups. We will continue working to improve the legislative and regulatory framework and maintain dialogue with the government on all critical business issues.