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Get In Touch for PRDs 2

13/ 12/ 2024
  On 12 December, PR directors of member companies gathered for the second networking event, “Get In Touch for PRDs”, hosted by the Marketing and Communications Committee of the European Business Association. The meeting brought together communications leaders from top companies such as Fozzy Group, McDonald’s, IDS Ukraine, Bayer, and Perfect PR. During the event, participants discussed the key challenges and opportunities in the PR market for 2024–2025. Topics of discussion included: The EBA’s annual PR market research and avenues for its improvement. Challenges and collaboration formats with influencers and media. The relevance of corporate PR in the current landscape. Strategies for mass-market brands to communicate effectively within niche audiences. The impact of European integration processes on market development. Engagement with international donor organisations. Opportunities for collaboration between companies and the EBA Marketing and Communications Committee. We extend our gratitude to all participants for the engaging discussions and valuable insights. Stay tuned for upcoming gatherings of creative industry leaders in 2025!

On 12 December, PR directors of member companies gathered for the second networking event, “Get In Touch for PRDs”, hosted by the Marketing and Communications Committee of the European Business Association. The meeting brought together communications leaders from top companies such as Fozzy Group, McDonald’s, IDS Ukraine, Bayer, and Perfect PR.

During the event, participants discussed the key challenges and opportunities in the PR market for 2024–2025. Topics of discussion included:

  • The EBA’s annual PR market research and avenues for its improvement.
  • Challenges and collaboration formats with influencers and media.
  • The relevance of corporate PR in the current landscape.
  • Strategies for mass-market brands to communicate effectively within niche audiences.
  • The impact of European integration processes on market development.
  • Engagement with international donor organisations.
  • Opportunities for collaboration between companies and the EBA Marketing and Communications Committee.

We extend our gratitude to all participants for the engaging discussions and valuable insights. Stay tuned for upcoming gatherings of creative industry leaders in 2025!

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