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«F-support» from Foxtrot and Happy Paw will focus on the frontline regions

20/ 05/ 2024
  The major tech retailer and charitable organization have once again joined forces in a social initiative to help animals. This time, the mission is sent to shelters from the frontline regions, where indomitable furry residents live. In May 2023, the omnichannel retailer Foxtrot together with the Happy Paw charity foundation announced the launch of an updated program to help homeless animals affected by Russias full-scale war in Ukraine. The program is a continuation of the already well-known campaign F-support for forcibly displaced animals. But this year, the support will be on raising funds for the organization of aid to shelters on the front line. In particular, benefactors will take care of little tails in shelters of Donetsk, Zaporizhzhia, Sumy, Kharkiv, and Mykolaiv regions. https://www.youtube.com/watch?v=W39nRGeAlIs The consequences of a full-scale war are everywhere. Thousands of defenseless and speechless animals are still in shelters near the contact line with the enemy. Not all shelters have the ability to evacuate, but they can be given help in the form of food, medicine, and water. Support for indomitable animals is an opportunity not only to provide shelters with all the necessary things, but also to tell their stories, show the daily life of institutions, to draw the attention of society to the acute problem of homeless animals and prevent the situation from worsening, comments Lyudmila Yenzheevska, curator of the fund Happy Paw. Every quarter, the organizers determine one of the regions to accumulate funds for assistance, and every month – one shelter whose needs will be covered. The collection of donations started with the help of animal shelters in the Donetsk region, namely shelters in Sloviansk, Dobropil and Myrnograd. More than 730 cats and dogs are under the care of these shelters every day and, unfortunately, this number is increasing every day. We take an example from our soldiers, who not only protect us from the enemy, but also worry about homeless animals even on the front lines. Our long-term cooperation with the Happy Paw charitable foundation helps those who cannot take care of themselves - these are lonely dogs and cats. We are sure that it is worth continuing our joint charitable mission and providing support where it is most needed. We believe that every indomitable paw will feel the palm of F-support!, said the marketing director of Foxtrot Oleg Nikolskyi. Everyone can join the mission 2.0 - F-support of indomitable animals. All funds collected (from April 30, 2024 to March 31, 2025) will be used to purchase medicine, feed, provide medical care, and provide other needs for tails in shelters in the frontline regions. It should be noted that in the second year of the full-scale war, the retailer, together with the Ukrainians, successfully implemented the large-scale F-support program for forcibly displaced animals. During the 16 months of 2022-23, 1.1 million hryvnias were collected and transferred to the needs of the evacuees by the efforts of caring hearts. This made it possible to feed, treat and make happy 9,973 furry animals from 48 shelters in Donetsk region, Kherson region, Kharkiv region, Kyiv region, Cherkasy region, etc., for which almost 20 tons of food and 5,860 medical preparations were purchased.

The major tech retailer and charitable organization have once again joined forces in a social initiative to help animals. This time, the mission is sent to shelters from the frontline regions, where indomitable furry residents live.

In May 2023, the omnichannel retailer Foxtrot together with the Happy Paw charity foundation announced the launch of an updated program to help homeless animals affected by Russia’s full-scale war in Ukraine. The program is a continuation of the already well-known campaign “F-support for forcibly displaced animals”.

But this year, the support will be on raising funds for the organization of aid to shelters on the front line. In particular, benefactors will take care of little tails in shelters of Donetsk, Zaporizhzhia, Sumy, Kharkiv, and Mykolaiv regions.

“The consequences of a full-scale war are everywhere. Thousands of defenseless and speechless animals are still in shelters near the contact line with the enemy. Not all shelters have the ability to evacuate, but they can be given help in the form of food, medicine, and water. Support for indomitable animals is an opportunity not only to provide shelters with all the necessary things, but also to tell their stories, show the daily life of institutions, to draw the attention of society to the acute problem of homeless animals and prevent the situation from worsening,” comments Lyudmila Yenzheevska, curator of the fund Happy Paw.

Every quarter, the organizers determine one of the regions to accumulate funds for assistance, and every month – one shelter whose needs will be covered.

The collection of donations started with the help of animal shelters in the Donetsk region, namely shelters in Sloviansk, Dobropil and Myrnograd. More than 730 cats and dogs are under the care of these shelters every day and, unfortunately, this number is increasing every day.

“We take an example from our soldiers, who not only protect us from the enemy, but also worry about homeless animals even on the front lines. Our long-term cooperation with the Happy Paw charitable foundation helps those who cannot take care of themselves – these are lonely dogs and cats. We are sure that it is worth continuing our joint charitable mission and providing support where it is most needed. We believe that every indomitable paw will feel the palm of F-support!”, said the marketing director of Foxtrot Oleg Nikolskyi.

Everyone can join the mission 2.0 – “F-support of indomitable animals”. All funds collected (from April 30, 2024 to March 31, 2025) will be used to purchase medicine, feed, provide medical care, and provide other needs for tails in shelters in the frontline regions.

It should be noted that in the second year of the full-scale war, the retailer, together with the Ukrainians, successfully implemented the large-scale “F-support” program for forcibly displaced animals.

During the 16 months of 2022-23, 1.1 million hryvnias were collected and transferred to the needs of the evacuees by the efforts of caring hearts. This made it possible to feed, treat and make happy 9,973 furry animals from 48 shelters in Donetsk region, Kherson region, Kharkiv region, Kyiv region, Cherkasy region, etc., for which almost 20 tons of food and 5,860 medical preparations were purchased.

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