Open Lecture: How to Write Effective Texts

  • Date: 30/05/2019
  • Language: Russian
  • Time: 10:00 - 12:00
  • Fee:free of charge for EBA members

EBA Kyiv Office, 1A Andriivskyi Uzviz, STEFES Conference Hall

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Text is the company`s contact point with clients, acting and potential. You are making commercial proposals, doing correspondence, publishing articles, showing text activity in social networks. Text is forming impression about the company and let its dignities and ambitions be accentuated. Any text message can be made as more effective one. This means bigger, faster and more expensive. 

EBA Management Development Center team together with Denys Kaplunov Studio invite you to join the Open Lecture: How to Write Effective Texts.

Outcome: you will get full understanding of copywriting possibilities for making PR activity better and activity increase of advertising materials. Lecture material is built on the personal successful practice of the speaker with real clients.

Speaker: Denys Kaplunov, Owner of the advertising agency “Denys Kaplunov Studio”, education project “School of copywriting”, 10 years of experience in copywriting.

Partner: Denys Kaplunov Studio

Target audience: business owners, top-managers, leaders of marketing, sales and PR and employees that prepare text messages. 

Topics under discussion:

  • Why most of the texts do not work 
  • Text is the contact point on the impression from company
  • ZOD technique and method of hot spot 
  • 20 copywriting receptions for all of life`s emergencies  

Registration is obligatory. To become a participant, please, click the «Register» button. Only the users of the EBA site can register at the event. Number of listeners is limited. Should you have any questions, please, write at or call (044) 496-06-01. 


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Denys Kaplunov
Owner of the advertising agency "Denys Kaplunov Studio", education project "School of copywriting", 10 years of experience in copywriting, wrote more than 3500 texts, personal record - commercial proposition that lead to the deal on 4,5 mln euro
Denys Kaplunov

You can send a question to:

Contact person:

Anastasiia Mutas

044 496 06 01


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