In the times of high technology, information has become almost the most expensive thing. People pay money to get information, or vice versa to offer it to society. One way of providing such information is to advertise. Moreover, advertising is not information about a particular product in the narrow sense, but in the wider sense – means of informing, convincing, influencing and manipulating. Advertising is understood today as a special form of communication, aimed at motivating people to a certain, subordinate to the marketing objectives behavior.
EBA Management Development Centre Team, together with 1+1 Media Group, invite you to join the Open Lecture: Television Advertising for Business in Digital Realities.
Outcome: after visiting an open lecture, every participant will get an understanding of the best channels for advertising of their product and will set the record straight about who is on top – television or digital.
Speaker: Valeryi Varenytsya, commercial director of PLUS Sales House, won the “Trail in Advertising” award for Effie Awards Ukraine in 2016, member of the supervisory council of the All-Ukraine advertising coalition (AAC), is responsible for the «Advertising on television» sector.
Main partner: 1+1 Media Group.
Target audience: top management, PR managers, marketing managers, digital managers, marketers, smm-managers.
Topics under discussion:
- Translating the audience between classic TV and digital;
- Direct advertising and sponsorship: what’s better and when;
- Transformation of traditional media: is digital and television competing with each other?
- Multi-channel solutions and how content works to stay interesting for the viewer.
Registration is obligatory. To become a participant, please, click the «Register» button. Only the users of the EBA site can register at the event. Number of listeners is limited. Should you have any questions, please, write at email@example.com or call (044) 496-06-01.