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Most business strategies only take into consideration the arena of business, and focus on the competitive aspects of business. The Creating Shared Value strategy recognizes that business is embedded in and dependent on the rest of society, much like a plant is embedded in and dependent on soil. By enriching and improving society the business firm improves its competitive position, much like enriching soil enables a plant to grow and bear more fruit. The Creating Shared Value strategy is especially useful when a business firm operates in an emerging economy or in a social context that is particularly difficult. The Creating Shared Value strategy also creates opportunities for business firms and civil society to cooperate.
EBA Management Development Centre together with U.S. Embassy in Ukraine and Ukrainian Catholic University invite you to take part in the Open Lecture: Strengthening Business by Creating Shared Value. The visit of Professor Philip M. Nichols will take place within the framework of the project «Building Democracy: Rule of Law, Human Rights and Political Institutions (American Experience)», which is run by the Department of Political Science of the Ukrainian Catholic University and funded by the Embassy of the United States of America in Ukraine.
After visiting lecture participants will have an understanding of the Creating Shared Value sufficient to consider its use in their own business, and knowledge of places to turn for resources in the use of the strategy. Participants who are involved in civil society will have an understanding of the Creating Shared Value strategy sufficient to allow them to talk with business managers about possible cooperation. Participants who are interested in the social responsibility of businesses will have learned about a new concept, one that enhances the interests of both business firms and society in general.
Speaker: Philip M. Nichols, the Joseph Kolodny Professor of Social Responsibility in Business and a Professor of Legal Studies and Business Ethics at The Wharton School of the University of Pennsylvania. Professor Nichols has served as the President of the Academy of Legal Studies in Business, as Chair of UN/CEFACT LG (a United Nations expert committee on facilitating trade), as Co-Chair of the International Economic Law Interest Group, and currently serves as Chair of the Anti-Corruption Law Interest Group. Professor Nichols has worked in or with organizations in more than a dozen countries on issues of economic and social development.
Target audience: Business managers, members of civil society, persons interested in the nature and application of social responsibility in business.
Topics under discussion:
This Open Lecture first explains the creating shared value strategy. This Open Lecture uses examples from several parts of the world both to illustrate the concept and to demonstrate the breadth of possible application. This Open Lecture then explores research on factors leading to success and failure in the use of the Creating Shared Value strategy, and summarizes lessons that can be drawn from this research. Finally, This Open Lecture suggests possible uses of the Creating Shared Value strategy in places such as Ukraine.
Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Number of listeners is limited. Should you have any questions, please, write at firstname.lastname@example.org or call (044) 496-06-01.