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Training: Crisis Communications during Cyber Incidents

Communication Marketing аnd PR Personal Effectiveness Personal Development PR, Marketing, Advertising, Design
  • Date: 30/04/2025 (WED)
  • Language: Ukrainian
  • Time: 10:00 - 18:00
  • Format:1 training day in offline-format
  • Fee for EBA members:6000 UAH
  • Early Registration for EBA members:5000 UAH till March 30th, 2025
  • Place: KyivHall
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  Training: Crisis Communications during Cyber Incidents. Date: 30 April2025. Time: 10:00 18:00. Language: Ukrainian. Format: 1 training day in offline-format. Place: KyivHall . EBA Management Development Centre Team together with Julia Petryk invite you to participate in the Training: Crisis Communications during Cyber Incidents. Location partner: KyivHall on Khreshchatyk, 25 - conference-hall with the shelter in the very heart of the capital. We have stable internet, generator, own catering and technical base under practically each request, and mainly-loyal prices. Our site: https://kyivhall.com.ua/ After finishing the training you will:   Understand challenges of communication when addressing a crisis  Assess their organizations readiness for communications during a cyber incident Learn how to form a cross-functional incident response team Select communication channels to use for different stakeholders, how to craft effective messages, and how to communicate at various crisis stages.  Trainer: Julia Petryk, founder of Tech PR School, CEO and co-founder of Calibrated, a Ukraine-based communications agency with a global focus, specializing in strategic communications and advocacy projects in technology sectors aimed at enhancing organizational resilience (including cybersecurity and defense technologies) in private, public, and non-profit sectors. She is a certified crisis communication specialist (CIPR, London) and a speaker at international conferences (InCyber Forum, Canada; ICON, USA; PRCA, London).  Target audience: PR and communications professionals, SMM managers, marketing communications managers, management, tech teams.  What knowledge and skills will you acquire? Introduction:  Types of cyber incidents  Their impact on the brand’s reputation and various stakeholder groups  Legal and communication specifics of cyber crises  Preventive stage:  Creating a risk and threat map  Classification of cyber incidents  Selection of communication channels  Building a cross-functional cyber incident response team with clear roles, and responsibilities  Responding to a cyber incident:  Developing a communication and crisis strategy plan (stages of crisis communication, spokepersons)  Crafting key messages for each stage of the crisis (choosing tone of voice, working with STOP and Krebs frameworks, and more)  Choosing communication channels  Case studies: pitfalls and best practices  Post-communication:  Why post-communication is an essential part of a crisis plan  Ensuring post-communication with various stakeholders. Trainers. Julia Petryk. Founder of Tech PR School, CEO and co-founder of Calibrated, a Ukraine-based communications agency with a global focus, specializing in strategic communications and advocacy projects in technology sectors aimed at enhancing organizational resilience (including cybersecurity and defense technologies) in private, public, and non-profit sectors. She is a certified crisis communication specialist (CIPR, London) and a speaker at international conferences (InCyber Forum, Canada; ICON, USA; PRCA, London).. You can send a question to:. Contact person:. Iryna Shevchuk. E-mail [email protected]. Contact Phone. 067 240 90 90.

EBA Management Development Centre Team together with Julia Petryk invite you to participate in the Training: Crisis Communications during Cyber Incidents.

Location partner: KyivHall on Khreshchatyk, 25 – conference-hall with the shelter in the very heart of the capital. We have stable internet, generator, own catering and technical base under practically each request, and mainly-loyal prices. Our site: https://kyivhall.com.ua/

After finishing the training you will:

  • Understand challenges of communication when addressing a crisis
  • Assess their organization’s readiness for communications during a cyber incident
  • Learn how to form a cross-functional incident response team
  • Select communication channels to use for different stakeholders, how to craft effective messages, and how to communicate at various crisis stages.

Trainer: Julia Petryk, founder of Tech PR School, CEO and co-founder of Calibrated, a Ukraine-based communications agency with a global focus, specializing in strategic communications and advocacy projects in technology sectors aimed at enhancing organizational resilience (including cybersecurity and defense technologies) in private, public, and non-profit sectors.She is a certified crisis communication specialist (CIPR, London) and a speaker at international conferences (InCyber Forum, Canada; ICON, USA; PRCA, London).

Target audience: PR and communications professionals, SMM managers, marketing communications managers, management, tech teams.

What knowledge and skills will you acquire?

Introduction:

  • Types of cyber incidents
  • Their impact on the brand’s reputation and various stakeholder groups
  • Legal and communication specifics of cyber crises

Preventive stage:

  • Creating a risk and threat map
  • Classification of cyber incidents
  • Selection of communication channels
  • Building a cross-functional cyber incident response team with clear roles, and responsibilities

Responding to a cyber incident:

  • Developing a communication and crisis strategy plan (stages of crisis communication, spokepersons)
  • Crafting key messages for each stage of the crisis (choosing tone of voice, working with STOP and Krebs frameworks, and more)
  • Choosing communication channels
  • Case studies: pitfalls and best practices

Post-communication:

  • Why post-communication is an essential part of a crisis plan
  • Ensuring post-communication with various stakeholders.

Trainers

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Julia Petryk
Founder of Tech PR School, CEO and co-founder of Calibrated, a Ukraine-based communications agency with a global focus, specializing in strategic communications and advocacy projects in technology sectors aimed at enhancing organizational resilience (including cybersecurity and defense technologies) in private, public, and non-profit sectors. She is a certified crisis communication specialist (CIPR, London) and a speaker at international conferences (InCyber Forum, Canada; ICON, USA; PRCA, London).
Julia Petryk

You can send a question to:

Contact person:

Iryna Shevchuk

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