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The Sheffield MBA Workshop: Message Appeals: Grab Your Customers’ Attention!

  • Date: 16/05/2019 (THU)
  • Language: English (without translation)
  • Time: 09:30 - 12:30
Place:

Business Hub 12 Shota Rustavelli Street Lviv

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  The Sheffield MBA Workshop: Message Appeals: Grab Your Customers’ Attention!. Date: 16 May2019. Time: 09:30 12:30. Language: English (without translation). Place: Business Hub 12 Shota Rustavelli Street Lviv. EBA Western Ukrainian Office together with the University of Sheffield International Faculty CITY College invites you to the open workshop.  The workshop in question will attempt to shed light on the use of message appeals in communications, and more specifically in advertising.  The various message appeals will be discussed, from celebrity endorsement and fear to humor and sex.  Examples will be presented of success stories involving various types of appeals in a number of industries. Target audience: People in managerial/directorial positions involved in marketing, sales, and any other business department, since the topic to be discussed can be associated with other functions of any modern business too.  Outcome: Participants will be exposed to the types of appeals, their significance, and appropriateness for various goods and services.  The participants will also have a better understanding in handling similar communications efforts and campaigns for maximum effectiveness. Participation fee: 400 UAH for EBA members, for non-members - 800 UAH. Program: 9.30-10.00 - Registration, networking and a cup of morning coffee. 10.00 - 11.00 - Part 1. 11.00-11.15 - Break. 11.15-12.15 - Part 2. Venue Partner: Business HubSpeakers. Christos Liassides. Academis Director of Postgraduate Studies, Senior Lecturer, The University of Sheffield International Faculty (UK). You can send a question to:. Contact person:. Yulia Skryliuk. Contact Phone. 0966751189.

EBA Western Ukrainian Office together with the University of Sheffield International Faculty CITY College invites you to the open workshop. 

The workshop in question will attempt to shed light on the use of message appeals in communications, and more specifically in advertising.  The various message appeals will be discussed, from celebrity endorsement and fear to humor and sex.  Examples will be presented of success stories involving various types of appeals in a number of industries.

Target audience: People in managerial/directorial positions involved in marketing, sales, and any other business department, since the topic to be discussed can be associated with other functions of any modern business too. 

Outcome: Participants will be exposed to the types of appeals, their significance, and appropriateness for various goods and services.  The participants will also have a better understanding in handling similar communications’ efforts and campaigns for maximum effectiveness.

Participation fee: 400 UAH for EBA members, for non-members – 800 UAH.

Program:

9.30-10.00 – Registration, networking and a cup of morning coffee.

10.00 – 11.00 – Part 1.

11.00-11.15 – Break.

11.15-12.15 – Part 2.

Venue Partner: Business Hub

Speakers

1 / 1
Christos Liassides
Academis Director of Postgraduate Studies, Senior Lecturer, The University of Sheffield International Faculty (UK)
Christos Liassides

You can send a question to:

Contact person:

Yulia Skryliuk

0966751189

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